Accenture Digital's latest acquisition includes Entropia, a Southeast Asian digital marketing agency specializing in immersive customer experiences.
Accenture Interactive Acquires Entropia to Boost Presence in Southeast Asia
In a significant move to strengthen its presence in the region, Accenture Interactive has announced the acquisition of Entropia, a five-year-old agency based in Kuala Lumpur and Singapore. The deal, which was completed in 2023, aims to expand Accenture Interactive's offering in experience-led services.
Entropia, known for its capabilities in customer experience, design, and creative communications, develops branded digital experiences. The acquisition will offer new capabilities to Accenture Interactive, enabling the company to meet the growing demands of Southeast Asia's digital economy.
Thomas Mouritzen, lead for Southeast Asia at Accenture Interactive, expressed his excitement about the acquisition, stating, "Entropia's addition will aid in delivering innovation through technology to drive commerce and growth for clients in Southeast Asia." He further added that this acquisition represents an exciting chapter in Accenture Interactive's journey to strengthen and expand its presence in the region.
Divyesh Vithlani, Southeast Asia market unit lead for Accenture, also made a statement regarding the acquisition. He emphasised that the acquisition is a strategic move to strengthen Accenture Interactive's presence in Southeast Asia and expand its offerings in experience-led services.
While no specific details were provided about the financial terms of the acquisition, the deal is expected to significantly boost Accenture Interactive's footprint in the region. The acquisition is a testament to Accenture Interactive's commitment to investing in the growth of the digital economy in Southeast Asia.
With the addition of Entropia, Accenture Interactive is poised to deliver innovative solutions to its clients in the region, driving commerce and growth in the digital economy. The acquisition is set to be a game-changer for Accenture Interactive in Southeast Asia.
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