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Acquisition of ATLAS Group by Tipico Finalized, Previously Owned by NOVOMATIC

Acquisition of ATLAS Group by Tipico Group completed; ADMIRAL Group's parent company now under new ownership.

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2025 September 16 . 11:37 PM

2 min read

Acquisition of ATLAS Group by Tipico from NOVOMATIC Finalized

Acquisition of ATLAS Group by Tipico Finalized, Previously Owned by NOVOMATIC

Tipico Acquires ADMIRAL Group: A Significant Step in Expansion

Tipico Group, the international sports betting and gaming operator, has completed the acquisition of ATLAS Group, the parent company of Austria's ADMIRAL Group. This transaction marks an important step in Tipico's growth strategy and is part of its Austrian strategy to reinforce its portfolio.

Axel Hefer, CEO of Tipico Group, expressed his delight about the completion of the agreement. He considers ADMIRAL a leading Austrian company with potential for future growth and shares a commitment to tech, innovation, and player protection with them.

Both Tipico's core brand and the ADMIRAL brand will remain active in Austria's online gaming market. However, Tipico is set to divest some of its local retail outlets as per the Austrian Federal Competition Authority's requirements for the transaction. Tipico's remaining land-based shops will operate under the ADMIRAL brand instead.

The acquisition of 100% of ATLAS Group by Tipico was from NOVOMATIC, a move that NOVOMATIC views as an important step in its global expansion and focus on international growth markets. NOVOMATIC is pleased to have found a strong and reliable technology partner in Tipico to continue ADMIRAL's operations in Austria.

NOVOMATIC, in turn, recently submitted an improved bid for Ainsworth Game Technology (ATG). The company is looking to sharpen its focus on international expansion and become a "global innovation leader" in the industry.

Stefan Krenn, an executive board member of NOVOMATIC, was also pleased with the transaction's completion. He believes the future collaboration is good news for customers and is a significant step in Tipico's growth strategy. NOVOMATIC thanks all ADMIRAL employees for their great commitment.

Over the past decades, ADMIRAL has developed into an established market leader. The acquisition by Tipico underscores the company's continued success and commitment to the Austrian market.

It's worth noting that the search results do not provide information about who acted as the strategic advisor for Tipico Group regarding the acquisition of the ATLAS Group and subsequent sales of land-based shops in Austria.

In conclusion, the acquisition of ADMIRAL by Tipico is a significant development in the Austrian gaming market. It signifies a strategic move by both companies towards growth, innovation, and a commitment to player protection. The future collaboration between Tipico and ADMIRAL promises to bring exciting developments for customers and the industry as a whole.