Ad Sales Duties Shifted to Viamedia by Four Additional Service Providers
Viamedia, an independent digital and linear advertising rep firm, has announced that it has signed agreements to manage sales for four new service providers. The new partners include Sequachee Valley Electric Cooperative (SVEC) in Tennessee, MTCO in Illinois, Cunningham Telephone & Cable in Kansas, and Hart Telephone in Georgia.
These partnerships strengthen the connections between businesses and their customers across multiple regions. With the combination of Viamedia's cutting-edge technology and the dedication of these providers to their communities, the company is making a meaningful impact on local economies.
Viamedia's full-service partnerships offer multiplatform insertion capabilities and include immediate deployment of sales tools. A specialized sales-management team is part of these partnerships, focusing on efficiently selling fractionalized market shares.
The advanced advertising platforms, previously beyond the reach of these local businesses, are now accessible. Viamedia provides comprehensive operational management for the advertising sales business, encompassing regional and national sales, as well as training, research, automation, and marketing services.
With these new agreements, Viamedia will manage advertising sales operations for 76 cable operators across 65 of the top designated market areas (DMAs) nationwide. Viamedia's CEO, David Solomon, stated that the new partnerships enable them to support local businesses with advanced advertising platforms.
These partnerships are expected to expand Viamedia's reach into key markets, including Tennessee, Illinois, Kansas, and Georgia. Solomon further emphasized that these partnerships are a testament to Viamedia's commitment to helping local businesses thrive in the digital advertising era.
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