Ad Tech Structure Breakdown: Dissecting the Advertising Technology Infrastructure
The advertising technology (ad tech) landscape is undergoing a significant transformation, with the emergence of innovative startups that are unbundling capabilities previously bundled into larger buying platforms. This shift, known as "the unbundling of ad tech," is the focus of this article.
ATS London 2025, scheduled for 9th September at the Queen Elizabeth II Centre, is set to be the most cutting-edge conference since ATS started nearly 15 years ago. This year's event serves as the kick-off for the European media buying season in Q4.
DSPs (Demand Side Platforms) have a place, but the excitement surrounding ATS London 2025 lies in signal and algorithm-based trading. The conference highlights the potential of these new fields, thanks to the evolution of cloud computing and the scaled infrastructure being built by companies like Index Exchange.
At ATS London 2025, companies like Opti Digital, specialising in AI and data-driven strategies, will present, offering self-service ad management solutions for publishers. Index Exchange, represented by CEO Andrew Casale, will discuss innovations transforming programmatic advertising's sell side with a focus on sustainable innovation and strategic buying.
Experts from investment firms like FirstPartyCapital, Canaccord Genuity, and GP Bullhound will also be in attendance, discussing investment, M&A, and financing in the ad tech sector. These companies and speakers focus on "unbundled" ad tech approaches that give more control and flexibility to publishers, emphasise responsible, quality-driven strategies, and integrate financial perspectives into ad tech's future.
Two companies to note in this "unbundled" world are Nodals, a super signal aggregator of publisher data, and Bedrock Platform, a new breed of infrastructure layer. Both Nodals and Bedrock Platform will be speaking at ATS London 2025, sharing their insights and innovations with the ad tech community.
Tickets for ATS London 2025 can be purchased online, with last-minute tickets still available. For those interested, a link for purchasing ATS London 2025 tickets is provided, and the tickets can be downloaded as a high-quality PDF.
As the ad tech industry continues to evolve, ATS London 2025 promises to be an exciting event, showcasing the latest developments and trends in the field. Don't miss out on this opportunity to learn, network, and shape the future of ad tech.
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