Advantages of Transforming a WordPress Site into a Mobile Application
In the digital age, the way businesses interact with users has undergone a significant transformation, thanks to the advent of mobile apps. This shift in internet usage, with mobile users spending 90% of their time on mobile apps compared to 10% on mobile websites, indicates a monumental change in how people interact with technology.
The progress in AI, better internet speed and penetration, data analytics, and other advancements have contributed to the rapid personalization of services, particularly on apps. Apps use collected information about users, such as contact details, user engagement, location, shopping preferences, and more, to provide relevant, real-time, and user-specific content, advertisements, suggestions, and recommendations.
Businesses can leverage this personalization to their advantage. They can choose to build an app from scratch or convert their website into an app using platforms that offer no-coding solutions. One such platform is AppMySite, which allows businesses to create a standalone app from scratch or convert a website into an app without the need for coding.
Aligning with evolving technology and changing consumer habits is crucial for businesses. Transitioning from websites to apps is a step in this direction. Apps offer several benefits, including the ability to leverage device features and offer a personalized user experience. They can be used for various purposes, including developing eCommerce apps, running mobile ads, and unlocking earning avenues.
Another advantage of having an app is the ability to send push notifications. These notifications lead to increased user engagement and interaction. As technology evolves, users spend more time within apps, leading to better engagement, user loyalty, retention, and revenue. Users are more likely to open apps for time-sensitive offers compared to bookmarked static websites.
The popularity of mobile apps has grown exponentially over the years. In 2015, mobile traffic was at 31%, but it has since surpassed 55%, making mobile devices the most used for internet access. Moreover, mobile apps have been developed for WordPress websites as Progressive Web Apps (PWAs) to provide native app functions like installation without the App Store, offline usage, and push notifications. This development has enabled a better user experience and faster load times. The first PWAs and similar app solutions began to gain traction in web development around the middle of the 2010s, as technologies like Service Worker and the Web App Manifest were introduced.
End-users can also personalize apps, altering design, colour schemes, notifications, and profile settings to suit their preferences. This customization further enhances the user experience, making apps an integral part of modern digital life.
As businesses continue to adapt to technological advancements, the use of mobile apps is set to continue its upward trajectory, revolutionizing the way businesses interact with users and reshaping the digital landscape.
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