Advertisements by Truecaller Announce Exciting Brands for Festive Season Targeted Capture
Truecaller, the popular communications app with over 450 million active users, is seeing a surge in interest from leading brands during the Indian festive season. The app's primary revenue stream, advertising, is attracting marketers who aim to reach consumers when excitement, attention, and purchase intent are at their peak.
Based in Bangalore, Karnataka, India, Truecaller Ads is a communications platform that sits at the heart of India's celebratory moments. Brands are racing to secure their presence on Truecaller Ads, with premium roadblocks being snapped up for the next two months by leading players across e-commerce, jewelry, automotive, and consumer durables.
Vanita Rathore, Senior Director, Global Ad Sales at Truecaller, commented on the momentum, stating that festivals in India are about connections, and Truecaller sits at the heart of these connections. Truecaller Ads continues to set the benchmark for advertisers, delivering over 3 billion impressions through roadblocks and reaching 150 million users via its highest-impact solutions.
Truecaller Ads offers unmatched consumer access, innovative formats, and performance-led measurement, empowering brands to own festive conversations and drive real business results at scale. The platform's immersive ad environment, Truecaller Play, is empowering marketers to tell powerful, emotion-driven stories that consumers remember.
Truecaller, headquartered in Stockholm since 2009, went public on Nasdaq Stockholm in October 2021. The app has been downloaded more than a billion times since launch and serves 5 billion impressions every day. In 2024, Truecaller identified and blocked close to 56 billion unwanted calls, demonstrating its commitment to maintaining a clean and efficient communication space for its users.
Over 10,000 brands trust Truecaller Ads, and Masthead placements on the platform are witnessing record uptake, offering brands unmatched front-and-center visibility. Truecaller delivers end-to-end measurement, from engagement analytics and conversion tracking to brand lift studies and attribution insights, ensuring that advertisers can measure the impact of their campaigns effectively.
As the festive season approaches, Truecaller Ads remains a crucial platform for brands looking to connect with consumers during the most exciting and meaningful times of the year.
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