Advertising agency BBDO New York introduces educational program aimed at fostering diversity within the advertising industry.
BBDO New York has recently taken a significant step towards promoting diversity in the advertising industry with the launch of their ADiverse curriculum program. The program, led by BBDO's Chief Diversity, Equity, and Inclusion Officer, Jason Rosario, is a partnership between BBDO New York and the New York City Department of Education.
The virtual pilot event for the ADiverse curriculum program kicked off last week at New York City's Fiorello H. LaGuardia High School of Music & Art and Performing Arts, with the High School of Art and Design being the first school to participate. The program is aimed at diverse groups of students in New York schools and is designed to extend the agency's talent pipeline into high schools.
Jason Rosario, in his comments, emphasised the focus on nurturing untapped talent pools within the ADiverse curriculum program. He pointed out that a lack of exposure to the advertising industry could be a potential barrier to considering it as a career. The program is intended to address this issue by providing broad exposure to the advertising industry.
The ADiverse curriculum program is part of an initiative to attract talent that had not previously considered advertising as a career. It is also designed to establish longer-term relationships with high school talent and aims to have benefits beyond just the agency.
The ADiverse curriculum program is focused on advertising and is intended to be implemented in schools. It is hoped that the program will not only benefit the advertising industry by providing a diverse talent pool but also benefit the students by offering them a unique insight into the world of advertising.
In conclusion, the ADiverse curriculum program is a promising development in the effort to promote diversity in the advertising industry. By providing exposure to the industry at an early stage, the program aims to break down potential career barriers and attract a diverse range of talent. The virtual pilot event at Fiorello H. LaGuardia High School of Music & Art and Performing Arts marks the beginning of this exciting initiative, and it will be interesting to see how it develops in the future.
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