Advertising Agency Ogilvy Secures Role as Absolut's Global Creative Agency
In a significant move, Pernod Ricard's vodka brand Absolut has announced the appointment of Ogilvy as its global creative agency of record. The decision, made following a competitive pitch conducted by Observatory International, comes as part of Absolut's strategy to grow and accelerate its brand leadership position.
The primary focus of Ogilvy's work will be on Absolut's lead market priorities. The advertising giant will handle global strategic and creative duties for the brand. However, the new creative director of the Absolut brand at Pernod Ricard and the official start date of the cooperation with Ogilvy are not specified in the provided search results.
Goodby Silverstein & Partners and Wieden+Kennedy were finalists in the pitch process for Absolut's global creative agency. As of the article's publication, both agencies have not responded to requests for comment regarding the pitch process. It is unclear if BBH participated in the pitch process for Absolut's global creative agency, as the information is not readily available.
Interestingly, Absolut previously worked with BBH on creative advertising. Despite this, the decision was made to move towards a new partnership with Ogilvy. The reasons behind this change are not yet clear.
This change in creative direction for Absolut marks an exciting new chapter for the brand, as it looks to solidify its position as a leader in the competitive spirits industry. With Ogilvy's expertise and proven track record, Absolut is poised to make a significant impact in the market.
As the details of the partnership unfold, we will keep you updated on the latest developments. Stay tuned for more updates on Absolut's new creative direction with Ogilvy.
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