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Advertising Technology Reconfiguration: Separation of the Advertisement Technology Architecture

Advertising Technology Overhaul: Ciaran O'Kane details essential shifts in the ad tech stack, suggesting a separation or unbundling of key components throughout the system.

Advertising Technology Untangling: Dissecting the Advertising Technology Infrastructure
Advertising Technology Untangling: Dissecting the Advertising Technology Infrastructure

Advertising Technology Reconfiguration: Separation of the Advertisement Technology Architecture

The ad tech industry is buzzing with excitement as we approach ATS London 2025, an event that is set to kick off the media buying season. Happening on 9th September at the prestigious Queen Elizabeth II Centre, this event promises to be a pivotal moment in the industry's calendar.

Numerous new ad tech startups have emerged, each specialising in signal, algorithmic, and infrastructure categories. These innovative companies offer capabilities that were once bundled into larger buying platforms, marking a significant shift in the ad tech landscape.

Among the notable speakers at ATS London 2025 will be Nodals, a super signal aggregator of publisher data, and Bedrock Platform, a new breed of infrastructure layer. Both companies are set to share their insights and experiences in the rapidly evolving ad tech ecosystem.

The focus of ATS London 2025 is on the "unbundling of ad tech," a concept that signifies the demarcation in ad tech specialism. Companies are moving away from being feature companies and becoming real specialists, a trend that is set to reshape the industry.

The evolution of cloud computing is also playing a crucial role in unlocking value and giving rise to new solutions in the ad tech ecosystem. DSPs (Demand-Side Platforms) have their place, but signal and algorithm-based trading are exciting new fields that are gaining traction.

For those interested in attending ATS London 2025, tickets can be purchased digitally through a provided link. Last-minute tickets are still available, so don't miss out on this opportunity to be part of this significant industry event.

As we move towards Q4, the ad tech industry in Europe is preparing for a period of growth and innovation. ATS London 2025 is a testament to this, offering a platform for companies to showcase their latest offerings and for industry professionals to network and learn from each other.

Don't miss out on being part of this exciting event. Join us at ATS London 2025 on 9th September and be a part of the future of ad tech.

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