AI company OpenAI is hiring for a content strategist position, as Search Engine Optimization (SEO) undergoes transformation due to advancements in artificial intelligence.
In the ever-evolving world of technology, OpenAI's ChatGPT has been making waves, accounting for 0.19% of the total web traffic share. This figure represents a significant 5.3% month-over-month growth, while Google maintains a steady 41.9% traffic share with a 1.4% monthly growth.
Amidst this digital landscape, OpenAI is on a mission to refine and optimise its content strategy for maximum reach, clarity, and conversion. On January 29, 2025, the company posted a content strategist position, seeking individuals with "strong SEO and growth instincts" who understand "how content drives traffic and how to optimise for visibility and conversion."
The successful candidate will be tasked with creating high-impact content and owning the content strategy for ChatGPT.com, aligning it to growth, acquisition, and product goals. The role requires 6-10 years of experience in content strategy, copywriting, or growth marketing at high-growth companies. The salary range for this position places it among senior technology marketing positions, offering an annual compensation between $310,000 and $393,000.
Collaboration is key in this role, as the content strategist will work closely with design, product, and marketing teams to ensure every page and piece of content helps people discover the power of ChatGPT. The job posting emphasises the importance of this collaboration, stating that every team member's input is valued and integral to the success of the project.
The digital marketing strategy for ChatGPT is not without its intrigue. Despite numerous reports focusing on the general use of ChatGPT in marketing by businesses and AI marketing strategies, there is no publicly available specific information identifying the person currently or previously responsible for ChatGPT's digital marketing strategy or how they obtained that role.
Meanwhile, the SEO landscape continues to evolve. On June 11, 2025, Screaming Frog introduced semantic similarity analysis, and on June 27, 2025, a marketing consultant unveiled a four-layer SEO framework. Brainlabs released "Navigating the New Era of AI Search" study in July 2025, while New York Magazine declared "SEO Is Dead. Say Hello to GEO" on April 4, 2025.
In the midst of these changes, research shows that AI search visitors are worth 4.4x more than organic traffic. However, an SEO expert challenged AI search disruption claims on July 18, 2025, suggesting that while AI may play a significant role, traditional SEO practices still hold value.
On May 26, 2025, an SEO expert revealed Google AI Mode patent details, and on August 20, 2025, another expert revealed ChatGPT's ret-rr-skysight-v3 reranking system. As the digital marketing landscape continues to shift, it's clear that OpenAI and ChatGPT are at the forefront of these changes, striving to optimise their content strategy for maximum impact.
As the content strategist embarks on this journey, they will build scalable content framework and editorial calendar systems, using data, research, and experimentation to refine content for maximum reach, clarity, and conversion. The future of digital marketing, and particularly for ChatGPT, is undoubtedly exciting.
Read also:
- Understanding Hemorrhagic Gastroenteritis: Key Facts
- Stopping Osteoporosis Treatment: Timeline Considerations
- Trump's Policies: Tariffs, AI, Surveillance, and Possible Martial Law
- Expanded Community Health Involvement by CK Birla Hospitals, Jaipur, Maintained Through Consistent Outreach Programs Across Rajasthan
%20undergoes%20transformation%20due%20to%20advancements%20in%20artificial%20intelligence.){kind=link}