Amazon Prime Video Launches Real-Time Betting for NBA & WNBA Fans
Amazon Prime Video has announced a new feature for NBA and WNBA fans. The platform will now offer real-time betting tracking during games, thanks to a partnership with FanDuel. This move is set to enhance the viewing experience and attract new audiences.
The new feature, called Odds View, will allow users to track their bets directly on the platform. It will display bet progress, win/loss status, and provide a scrolling feed of lines, probabilities, and odds. This integration is part of a broader partnership between Amazon Prime Video and FanDuel.
FanDuel has appointed six-time NBA All-Star Blake Griffin as an ambassador. He will participate in marketing campaigns and activations to promote the new feature and responsible gambling. Meanwhile, FanDuel President of Sports Mike Raffensperger believes this collaboration will attract new viewers and improve the overall experience for existing ones.
Amazon Ads Head of US Video and Live Sports Sales Danielle Carney sees this partnership as a way for FanDuel to reach highly engaged customers. While the announcement does not specify an ambassador for Flutter's online gambling operators who also works as an analyst on Prime, it mentions that Randy and Anita have become ambassadors for FanDuel, promoting responsible gambling.
The new Odds View feature on Amazon Prime Video is set to transform the way NBA and WNBA fans engage with games. With real-time betting tracking and a high-profile ambassador in Blake Griffin, this partnership between Amazon Prime Video and FanDuel promises an enhanced viewing experience and the potential to attract new viewers.
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