'An exquisite, museum-like gem': L'Objet celebrates 20 years of refined design with a new London store.
L'Objet's New London Flagship Store Unveiled
In March 2025, luxury design house L'Objet opened its first UK flagship store on Sloane Street, London. The store, a modern and daring play with materials, was designed by Elad Yifrach, the creative director of L'Objet, and design studio Anno Mille.
The design of the store offers a contemporary aesthetic with a variety of natural materials and textures. The walls and shelves are treated in rich velvet, creating a warm and inviting atmosphere. A mohair chocolate sofa and a central column clad in stainless steel add to the textural design details.
The entrance features a large black metal door with cast bronze handles, leading into a museum-like jewel box where customers are invited to touch and interact with the objects. A one-of-a-kind 24ct hand-gilded metal artwork, created in collaboration with Portuguese artisan Sebastião Lobo, is available exclusively at the London flagship store.
The color palette contrasts with the products, offering warm colors against delicate and intricate detailing against neutral creams and whites. The base of the central column is made of cast-bronze chain plated in antique nickel, adding a touch of elegance to the overall design.
L'Objet, founded in New York, has previously collaborated with Anno Mille on its flagship store in Paris' Saint-Germain-des-Prés neighbourhood. The architect involved in the design of the London flagship store, alongside founder Elad Yifrach, has not been explicitly named in the provided search results.
The London flagship store marks a significant milestone for L'Objet, expanding its presence in Europe and offering a unique shopping experience for customers in the UK.
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