Anurelia enlists Ananya Panday as their new endorser
In an exciting turn of events, Bollywood actress Ananya Panday has been appointed as the brand ambassador for Aurelia, a women's ethnic wear brand under Aditya Birla Fashion and Retail. The announcement was made in conjunction with the launch of the Hamesha Trending campaign, focusing on the modern Indian woman and ethnic wear trends.
The Hamesha Trending campaign, launched on August 29, 2025, is now live on the BE Staff's website, a platform that caters to an industry professional community of over 2 million. The campaign can be watched on the website, and visitors can also subscribe to the newsletter to receive the latest insights and analysis.
For those who prefer a more interactive experience, the BE Staff's website also offers an app for download. The app provides real-time updates and allows users to save their favourite articles. The app is available for both iOS and Android devices.
The BE Staff's website is not just a platform for news and updates, but also a hub for the Indian fashion industry. It provides links for Telegram, Facebook, and even allows users to copy the link for easy sharing.
Aurelia, the women's ethnic wear brand under Aditya Birla Fashion and Retail, is the focus of the Hamesha Trending campaign. The brand is known for its modern take on traditional Indian wear, and the campaign aims to promote festive season fashion trends.
Ananya Panday, the face of the Hamesha Trending campaign for Aurelia, is a perfect fit for the brand. Her youthful energy and modern style align perfectly with Aurelia's vision. The current representative of the Aurelia brand during the 2025 festive season is not publicly specified.
The Hamesha Trending campaign is a testament to Aditya Birla Fashion and Retail's commitment to innovation and staying at the forefront of the fashion industry. With Ananya Panday as the brand ambassador, Aurelia is poised to make a significant impact this festive season.
So, whether you're a fashion enthusiast or an industry professional, be sure to check out the Hamesha Trending campaign on the BE Staff's website. Don't forget to download the app for real-time updates and to subscribe to the newsletter for the latest insights and analysis.
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