Apple TV+ Show Centered Around Gawker Media Met Unexpected End After Intervention by Apple CEO, Tim Cook
In the world of technology and media, few relationships have been as tumultuous as the one between Apple and Gawker Media. This saga, spanning over a decade, is marked by moments of controversy, tension, and intrigue.
In 2011, when Tim Cook was appointed as Apple's CEO, then-Gawker writer Ryan Tate labelled him as the "most powerful gay man in America." However, Cook's relationship with Gawker Media, which encompasses outlets like Gizmodo, was far from amicable.
Historically, Apple and Gawker Media have been at odds. This tension can be traced back to 2008 when Valleywag-Gawker's tech gossip blog publicly speculated about Cook's sexuality. Fast forward to 2014, Cook publicly came out via an open letter, but not before Gawker had made its mark.
One of the most infamous incidents occurred in 2010 when an iPhone 4 prototype was lost at a bar and obtained by Gizmodo. The tech blog published details about the device, a move that did not sit well with Apple.
Apple's displeasure with Gawker's actions was evident in 2018 when it reportedly put a stop to a Dr. Dre biopic due to its depiction of sex, drugs, profanity, and violence. This decision underscored Apple's stance on content that might tick off Chinese leaders, as the company is said to stay on China's good side.
The story of the lost iPhone 4 prototype is now a well-known incident passed down to new Gizmodo bloggers. The incident, however, was not the only time Gawker's antics caught Apple's ire. In 2016, Gawker Media ceased operations, but not before Apple TV+ had greenlit a show about Gawker's glory days.
The show, headed by Cord Jefferson and Max Read, was purportedly up for grabs after being cancelled by Apple TV+. The cancellation may have been due to the content not fitting Apple TV+'s family-friendly vibe, given Gawker's history and the Hulk Hogan sex tape lawsuit.
Interestingly, the show about Gawker's heyday was spearheaded by Daisy Ginsberg and Choire Sicha, two former Gawker employees. Layne Eskridge, the exec who brought the Gawker show to Apple TV+, had left the company before the show's cancellation.
In a twist of irony, Apple TV+ had initially shown interest in a show that chronicled the very media outlet that had caused it so much trouble. Yet, the company's tight control over the original content on Apple TV+, a rumoured vise grip, may have played a role in the show's eventual demise.
In a world where technology and media often collide, the relationship between Apple and Gawker Media serves as a compelling case study. From the lost iPhone prototype to the cancelled show, this saga is a testament to the complexities of power dynamics and the ever-evolving landscape of technology and media.
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