Armani's exceptional approach to design: "He focused more on attiring ordinary individuals"
In the world of fashion, the name Giorgio Armani continues to resonate with an undiminished allure, even decades after its inception. The Italian designer, who passed away peacefully at the age of 91 in 2025, left an indelible mark on the industry, shaping the image of an entire era.
Armani's focus on dressing real people, rather than creating fantastical runway spectacles, helped him remain relevant in the industry. His designs, standing for cosmopolitan coolness and timeless modernity, were showcased in iconic films like "American Gigolo" and series like "Miami Vice."
Armani never chased trends but instead focused on creating an aesthetic that emphasized elegance and subtlety. His innovative approach revolutionized men's fashion in 1965 with a jacket that combined the suppleness of a cardigan and the lightness of a shirt. This design made the suit a desirable item for men outside of the business class, transforming the way men's fashion was perceived.
Armani's suit designs were a response to the need for young, dynamic men to express their individuality, resulting in clothing that expressed a tender masculinity. His aesthetic - earthy color palettes, robust fabrics, and flattering silhouettes - is well-suited to capture the current trend towards understated elegance in menswear.
Armani's design process was guided by a rigorous method of subtraction and rationalization, with a healthy skepticism towards fashion trends. This approach, coupled with his unwavering commitment to quality, ensured that his designs remained timeless.
The book "Per Amore," an updated version of Armani's memoirs, provides a comprehensive look at the factors that propelled him to the highest ranks of the fashion industry. It serves as a kind of manifesto and its reissue couldn't have come at a better time, as appreciation for Armani's early creations has skyrocketed in recent years.
Designs from the late 80s and early 90s by Armani are currently a rich source of inspiration for many designers, particularly those who follow the "Old Money Aesthetic." The influences of Armani are unmistakable and ubiquitous in the fashion industry, with designers like The Row and Jerry Lorenzo incorporating his designs into their work.
Armani was an entrepreneur who turned a small Milanese atelier into a global empire, including hotels, interior lines, and perfume worlds. He worked on his collections, checked every detail, and controlled every piece until the end of his life. In his memoirs, he expresses gratitude towards his teammates and customers who supported his vision.
Entertainment has taken center stage in the fashion industry, often at the expense of clothing, according to Armani. However, his designs continue to stand as a testament to the power of timeless, well-crafted clothing that resonates with people.
The article originally appeared in GQ US, adapted by Daniel Bilinski.
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