Artificial Intelligence Integrated Advertisement Launch by Bitmovin
In the bustling tech landscape of Klagenfurt, Austria, Bitmovin, a video streaming software company founded in 2013, has made a significant stride with the launch of its AI Contextual Advertising solution. This innovative offering, spearheaded by CEO and co-founder Stefan Lederer, is set to revolutionise the way advertisements are delivered and received.
At the heart of Bitmovin is a commitment to cutting-edge solutions, including AI-related projects. Lederer plays a pivotal role in leading the company, with a particular focus on nurturing talent and innovation, especially in the realm of AI.
The AI Contextual Advertising solution from Bitmovin is designed to place ads that viewers are more likely to respond to in specific moments. It achieves this by sending metadata to a content-aware ad server for contextual ad replies and using a conversion heat map to optimise ad positioning. The solution also measures conversion rates at various points in a video.
One of the standout features of Bitmovin's AI Contextual Advertising is its ability to operate on cookieless workflows, requiring no personalised tracking. Each piece of content metadata is assigned a time stamp for specific positioning, ensuring a seamless and privacy-focused user experience.
The use of AI in Bitmovin's Contextual Advertising solution goes beyond mere ad placement. It analyses the viewer's mood based on the content they are watching, tailoring advertising experiences to the viewer in a way that enhances engagement and, in turn, increases ad conversions and brand loyalty.
Bitmovin's encoding solutions also leverage AI, analysing both video and audio content for optimal performance. The company uses an AI model from OpenAI to extract metadata for content-focused advertising placement, further enhancing the precision of its contextual advertising solution.
The AI Contextual Advertising solution integrates two existing products, simplifying integration for customers. It combines Bitmovin's playback and encoding offerings for hyper-personal advertisements, offering a comprehensive solution for businesses looking to optimise their advertising strategies.
For more information about Bitmovin's AI Contextual Advertising, visit the company's website. Lederer expressed his pride in the solution, confident that it will usher in a new era of targeted and effective advertising.
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