Artificial Intelligence is more of a resource than a skill: Insights on its application at KOTA
In the heart of London's Clerkenwell, creative digital agency KOTA is revolutionising the way they deliver web design, web development, branding, and digital marketing services. By integrating AI into their creative stack, KOTA is moving quicker, thinking bigger, and clearing the clutter, all while preserving the craft, care, and soul of their work.
KOTA's strategic use of AI is transforming the way they approach content strategy and ideation. The technology is employed to generate outlines, structure messaging, and support faster concept development. This allows the team to test more creative ideas, make faster, smarter decisions based on data, and focus more on solving problems, telling stories, and designing boldly.
However, it's essential to note that AI is not used to write brand strategies or design websites at KOTA. The agency still employs real strategists, real designers, and real developers who use AI as additional tools in their work. This symbiotic relationship between human creativity and AI technology ensures that KOTA's work remains original, creative, and true to the brand's soul.
AI is also used to streamline various aspects of KOTA's workflows. For instance, it aids in early stage UX design by speeding up wireframing, building out design systems, and experimenting with structure and flow. Additionally, AI is used for smarter personalisation to identify how different users behave across digital journeys and adapt messaging, calls-to-action, or UX flows in response.
In terms of accessibility, AI is used to run fast accessibility checks and automated testing, ensuring that KOTA's digital creations are inclusive for all users.
KOTA's commitment to sustainability is evident in their practice of offsetting their carbon footprint with every project. Through Ecologi, they plant trees, reduce emissions, and keep sustainability woven into their process.
To avoid miscommunication, scope creep, expectation misalignment, and brand inconsistency, KOTA provides free brief templates for interested parties. To get in touch, simply send an email to hello@our website.co.uk.
KOTA's impressive portfolio speaks for itself. They've worked on high-profile projects such as crafting a cinematic web experience for a Hollywood powerhouse and revamping a global design agency's digital identity. Their approach to AI ensures that they can deliver dynamic brand campaigns, performance-driven content strategies, and stunning cinematic website builds with speed and efficiency.
In a nutshell, KOTA is a creative digital agency that leverages AI as a tool to enhance their services, not as a replacement for talent. Their workflows are designed to be smarter, faster, and more effective without losing the creative soul of a brand. If you're looking for a digital partner that thinks big, works smart, and delivers outstanding results, look no further than KOTA.
