ASI appoints Heather DiPrato as Vice President for Distributor Services
Heather DiPrato Promoted to Vice President at Advertising Specialty Institute
Heather DiPrato, a long-standing member of the Advertising Specialty Institute (ASI) family, has been promoted to Vice President, Distributor Services. DiPrato, who has been with ASI since 1990, has shown consistent dedication and leadership within the promotional products industry.
DiPrato previously held the position of ASI's first director of national accounts and, in 2021, served as the Senior Executive Vice President at Advertising Specialty Institute® (ASI). Her objective has always been to help her clients become even more successful within the industry.
In her new role, DiPrato will be responsible for fostering relationships with ASI member firms and helping them gain more value from their relationships with ASI. She will continue to manage relationships with many of the Counselor® Top 40 DistributorsTM, a testament to her proven track record of success.
The Advertising Specialty Institute, based in Trevose, PA, is the largest media organization serving the promotional products industry. Timothy M. Andrews, president of ASI, congratulated DiPrato on her new role, acknowledging her contributions to the company over the past three decades.
DiPrato's clients have experienced success in implementing her ideas, which are valued for their thoughtfulness in increasing productivity, reducing costs, and growing sales. Her dedication and leadership have been recognised by ASI distributors over the past sixteen years, with Dan O'Halloran, CAS, senior vice president of distributor services for ASI, acknowledging the successes experienced by her clients.
Proforma, Adventures In Advertising, and American Solutions for Business are among the distributors who appreciate DiPrato's efforts. She shares best practices and connects her clients with the right resources to reach their unique goals, holding the professional designation of MAS.
The announcement was made on July 28, 2006, marking a new chapter in DiPrato's career at ASI. In her new role, she will continue to help her clients achieve their strategic objectives, such as increasing profitability, streamlining procedures, and gaining industry visibility.
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