ASI reveals enhanced ESP+ capabilities intended to boost sales speed and streamline operations for distributors
The Advertising Specialty Institute (ASI), the leading authority in the $26.6 billion promotional products industry, has announced a significant update to its ESP+ platform. The announcement was made on August 26, 2025, in Trevose, PA, by ASI CEO Tim Andrew.
ASI President and CEO, Timothy M. Andrews, stated that the new ESP+ features are designed to help distributors deliver more professional, efficient service to their clients. The updates aim to enhance promotional product data quality, streamline ordering processes, and provide distributors with the tools they need to make smarter decisions.
One of the key features of the new ESP+ is the ability for corporate teams to manage multiple ESP+ Websites, ensuring brand standards while allowing controlled customization. Distributors can now save time with bulk updates by adjusting pricing, tasks, and collaborators across multiple items instantly.
The new ESP+ features also enable distributors to preview purchase orders (POs) and packing lists, helping to avoid confusion and send orders with confidence. The latest enhancements improve store creation, pricing control, and order workflows.
ASI's flagship product, ESP®, manages the industry's entire supply and marketing chain. With the new ESP+ features, distributors can now see supplier credit card fees, filter by FOB shipping points, and view color-accurate product images.
The updates to ESP+ reflect ASI's commitment to building tools that work the way its members do. They are based on direct member feedback and real distributor workflows. ASI produces award-winning digital and print content, live events, and educational programs for companies in 48 countries.
The new ESP+ features allow distributors to build stores faster by adding products directly from search results or collections with one click. This streamlined process is designed to save distributors time, reduce errors, and improve client-facing workflows.
ASI's media and research operation provides the most authoritative business content in the promotional products industry. The latest updates to ESP+ are part of the leading authority in the promotional products industry, dedicated to helping distributors deliver more professional, efficient service to their clients.
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