Audi Unveils Radical New Concept Car: The Audi Concept C
Audi's sports car offering is set to go electric with their upcoming model, the Audi Concept C.
In a bold move, luxury car manufacturer Audi has unveiled its latest concept car, the Audi Concept C. The philosophy behind the design, according to Audi's Chief Creative Officer, Massimo Frascella, is one of "radical simplicity" and "radical recognizability".
The Concept C is not just a glimpse into Audi's future design, but a strategic signal of the company's new approach to differentiate itself in a market dominated by shared technical platforms. The car is set to push boundaries with an impressive 853 Newton meters of torque and a top speed of 340 km/h.
At the heart of the Concept C's design is a center of gravity positioned behind the driver, a nod to its sports car heritage. The front of the car features a large, rectangular frame that dominates the design, with the iconic four rings and future technology modules embedded within.
The interior design of the Concept C is a return to classic strengths, emphasizing reduction and simplicity. Architectural surfaces, geometric shapes, and premium materials like aluminum, titanium, and wood are used throughout. The steering wheel, the centerpiece of the cockpit, is a puristic design, featuring full-metal rings and haptic elements.
Mechanically operated switches and keys made of anodized aluminum in the Concept C's interior highlight the claim to processing quality with a satisfying click. The operating concept follows a restrained tech presentation called "Shy Tech", with a retractable display bundling the most important information and physical control via the steering wheel and center console.
The Concept C's design is inspired by the glorious racers of the 30s and models like the A6 third generation and the TT. A notable feature is the lack of a rear window, replaced by a rear-facing camera in one of the three gills, due to the drive concept with a centrally placed battery design.
The roof of the Concept C extends far back and ends flush, allowing for both closed and convertible operation with an electrically retractable hardtop consisting of two segments. The car weighs just 824 kg, making it a lightweight powerhouse.
Audi's CEO, Gernot Döllner, states that "How we design the look of our vehicles is how we will shape our company." The Concept C is a testament to this, demonstrating a new design language that aims to create a genuine sports car.
While the chief designer of the Concept C, who has been with the company for about a year, is not explicitly named in the search results provided, it is clear that this concept car is a significant step forward for Audi. The company plans to go into series production with the Concept C, largely as it appears now, in just two years.
In conclusion, the Audi Concept C is a radical departure from the norm, embodying Audi's new design philosophy based on four principles: clear, technical, emotional, and intelligent. It is a return to classic design, yet forward-thinking in its approach to technology and sustainability. The Concept C is a promising glimpse into Audi's future and a sign of things to come in the world of luxury sports cars.
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