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Apple, the tech giant known for its innovative devices, is making significant strides in automating its production process. A factory that produces a portion of Apple devices already heavily utilizes a robotic production line, and the company is encouraging its suppliers to follow suit.
Apple's goal is to reduce dependency on labor, stabilize product quality, and ensure uniformity across different facilities. This push for automation is not a new initiative; Apple has been advocating for it in supplier facilities for over two years, but has now made it a prerequisite for manufacturing contracts.
The recent tariffs have increased costs for phone manufacturers, including Apple. To mitigate these costs, Apple has been investing in U.S. suppliers for certain components. One such example is Corning's Harrodsburg, Kentucky, manufacturing facility, which is stated to eventually produce 100% of the front glass for both the iPhone and Apple Watch.
However, the potential cost impact of automation on Apple devices, including possible price increases, may not be immediate. The suppliers are having to foot the bill for the automation upgrades themselves, which could potentially lead to increased costs in the short term. However, greater automation tends to reduce long-term production costs, potentially benefiting consumer prices.
The iPhone 17 series, set to be unveiled at Apple's "Awe Dropping" event scheduled for September 9, 2025, is no exception to this trend. While the release date for specific details about the iPhone 17 series, including pricing, is yet to be announced, it is worth noting that Apple aims to use this automation push to reduce long-term labor costs, which could potentially stabilize or even lower prices in the long term.
For those eagerly awaiting updates on the iPhone 17 series and other tech products, Tom's Guide is a reliable source. Tom's Guide offers up-to-date news, how-tos, and reviews on various tech products, including the iPhone 17 series. Users can sign up for Tom's Guide newsletter to receive instant access to breaking news, the hottest reviews, great deals, and helpful tips. Additionally, Tom's Guide can be followed on Google News to get updates in users' feeds.
In conclusion, Apple's push for automation is a strategic move aimed at reducing long-term costs and ensuring consistent quality across its product line. While there may be short-term costs associated with this transition, the benefits are expected to outweigh these costs in the long run, potentially leading to lower prices for consumers. Stay tuned for more updates on the iPhone 17 series and other tech products from Tom's Guide.
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