Betsson Extends Partnership with Gaming Innovation Group for Marketing Compliance Solutions
Betsson Group and Gaming Innovation Group Extend Their Joyful Business Agreement
In a move to maintain its regulatory compliance and sustain competitive edge, the foremost European gambling and iGaming operator, Betsson Group, has prolonged its collaborative journey with cloud-based platform services and performance marketing B2B provider, Gaming Innovation Group (GiG). The extended deal guarantees that GiG will keep delivering Betsson its marketing compliance solution - GiG Comply.
GiG Comply: A Tailored Solution for Partners
GiG Comply, GiG's nifty compliance tool, boasts a high degree of flexibility, catering exclusively to its partners' needs. By focusing on prioritizing local market regulations, it enables operators to stay compliant across multiple regions.
Bolstering Betsson's market presence and adherence to current regulations, GiG Comply ensures that both Betsson and its partners remain relevant in the ever-evolving gambling landscape.
GiG's Chief Marketing Officer, Jonas Warrer, expressed delight at the extended partnership, emphasizing the company's dedication to quality and its customers' satisfaction.
According to Warrer, "The renewed contract is an honor for us, as Betsson has recognized us and decided to continue using GiG Comply's services." Warrer further commented on the deal, saying, "Extending our partnership underscores GiG's marketing compliance tool as a testament to Betsson Group's dedication to sustainability and responsible gaming."
The company is committed to continuing its collaboration with Betsson, providing top-notch compliance services moving forward.
A Strong Ally in Compliance for Betsson Group
GiG Comply zeroes in on local market regulations, arming operators with marketing solutions that adhere to prevailing gaming restrictions. Notable industry titans like Betway, bet365, Novibet, and DT9 Media LTD have shown their confidence in this compliance tool.
Sebastian Jarosch, Betsson Group's head of affiliates, attested to the importance of compliance for his company, stating, "The Betsson Group is pleased to continue utilizing GiG Comply. I believe it's a potent tool that bolsters Betsson's team in maintaining full compliance within the regulated markets we operate in."
This year, Betsson Group has reaped unprecedented success, with the second quarter of 2021 yielding a record-breaking profit. Their robust and scalable business model enabled the operator to strengthen its Latin America foothold during the period.
GiG's new partnership with Betsson arrives almost a year following the conclusion of its partnership with Hard Rock International. Despite a robust commencement, GiG and HRI held contrasting visions, resulting in a mutual negotiation to terminate their contract.
- Betsson Group, a prominent operator in both gambling and iGaming, has extended its partnership with Gaming Innovation Group (GiG) to ensure continued compliance in regulated markets.
- GiG Comply, GiG's compliance tool, is tailored to meet the specific needs of its partners, enabling them to adhere to local market regulations and stay compliant across multiple regions.
- The extended collaboration between Betsson Group and GiG underscores GiG Comply as a testament to Betsson's commitment to sustainability and responsible gambling.
- Notable industry players like bet365, Betway, Novibet, and DT9 Media LTD have also shown confidence in GiG Comply, demonstrating its effectiveness in addressing marketing compliance.
- In the casino-and-gambling sphere, responsible gambling is a significant trend, and operators like Betsson have taken concrete steps to ensure compliance, a facet that Sebastian Jarosch, Betsson Group's head of affiliates, has emphasized.
- The casino culture has witnessed a shift towards responsible gambling, with casino personalities and operators like Betsson playing a crucial role in promoting it.
