Binance France's President Discusses Achievements in Q1, New Offerings, and Strategy within the EU
Chatting with BeInCrypto at the 2025 Paris Blockchain Week
We caught up with David Prinçay, President of Binance France, to discuss the exchange's rapid growth, market strategy, and upcoming product launches in the French market.
Binance's Explosive Growth
Globally, Binance has amassed an impressive 265 million users by Q1 2025, reflecting a continuous surge in adoption. The growth isn't just quantitative; it's also qualitative. Institutional adoption has spiked by over 97%, quadrupling the rate of retail adoption[1]. Furthermore, Binance's average daily trading volume has grown by 27%, signifying increased engagement and liquidity in the crypto market[1].
Binance's Total Value Locked (TVL) has seen a significant 144% jump, underscoring growing trust in crypto's long-term earning and income potential[1]. Binance became the first centralized crypto exchange to exceed $100 trillion in combined all-time trading volume, marking a historic milestone for the industry[1].
Binance France's Continued Expansion
In France, Binance has seen a steady and healthy expansion in both retail and institutional bases since its PSAN registration. The focus moving forward is localizing global educational efforts and fostering a strong regulatory dialogue[1]. Over the past year, Binance France has witnessed consistent growth in user base, trading volume, and engagement, driven by regulatory compliance, user-centricity, education, and local investment[1].
The French market is particularly engaged and forward-thinking, with Binance proudly contributing to one of Europe's most significant crypto hubs[1]. According to Chainalysis, France ranks 22nd globally incrypto-adoption[4].
Navigating Regulatory Landscape in France and EU
Regulatory compliance sits at the heart of Binance France's operations. They have a dedicated compliance team, implemented KYC-AML rules, and boast a robust transaction monitoring protocol[1]. Binance France cooperates transparently with authorities and actively collaborates with the regulator to ensure best practices[1]. The company views a clear regulatory framework as a confidence builder for both users and companies[4].
Introducing Binance Wealth
Binance recently unveiled its latest offering, Binance Wealth, catering to wealth managers and high net worth individuals (HNWI) clients' demands for secure, regulated digital asset access[1]. This groundbreaking platform allows French financial advisors to create a space, manage clients, and offer recommendations, with clients ultimately making their investment decisions[1]. The demand for crypto exposure among wealth managers is skyrocketing, and Binance Wealth addresses this growing need with a trusted, structured, and professional framework[1].
Binance's Strategic Partnership with Printemps
Last year, Binance forged a strategic partnership with the iconic French department store, Printemps[3]. Through Binance Pay and local partner Lyzi, Printemps became the first European department store to integrate crypto payments, marking a pivotal moment for the retail sector[3]. This collaboration signifies how traditional retail institutions and Web3 innovations can coexist and offer tangible value to consumers[3].
Expanding Binance Pay
Binance Pay's user base has seen a staggering 226% increase in 2024, with 70% growth recorded the previous year[2]. The platform now boasts a global merchant network of 2,000 vendors, a considerable 36% increase[2]. This steady but accelerating growth demonstrates the relevance of these partnerships in driving market adoption[2].
Crypto Adoption Among French Users
Binance France reports that crypto adoption is strong among the 25-45 age group but also observes an intriguing demographic of older users, from 50 to 70 years old[3]. Despite this curiosity, there remains a necessity for financial education to meet user needs[3]. Binance's core mission in France revolves around providing users with the necessary knowledge and education[3].
French users tend to be urban dwellers, with sizable communities based in Paris, Lyon, Marseille, Strasbourg, and Toulouse. Interestingly, crypto adoption extends beyond cities and into more rural areas[3]. French users tend to be cautious and prioritize education and regulation, aligning well with Binance's mission to promote responsible adoption[3].
Binance's Commitment to Security
Binance employs industry-leading security practices, real-time monitoring, and a mandatory two-factor authentication (2FA) process[3]. In addition, Binance France has implemented local compliance and security protocols in line with French regulations[3]. The company collaborates closely with community influencers to educate users about security, as scams pose a significant concern in the crypto space[3].
The Risks of Deregulation in the Crypto Industry
Regulation is not a threat to the crypto industry but a catalyst for trust, stability, and long-term growth[1]. The launch of Spot Bitcoin ETFs in the US and a more favorable stance from the new administration have led to increased market confidence and widespread adoption[1]. At Binance, the exchange welcomes pro-innovation regulations and works closely with regulators worldwide to support a safe and responsible crypto evolution[1].
Challenges and Opportunities in the French Market
Binance France's primary challenge (and opportunity) lies in massive adoption. With ongoing educational initiatives, partnerships, and community engagement, Binance aims to break down barriers and make crypto more accessible across France[3]. While the future is promising, Binance remains dedicated to fostering financial inclusion and innovation in the local crypto landscape.
References:1. BeInCrypto Interview with David Prinçay, President of Binance France (March 2025)2. Binance Pay User Base and Merchant Network Growth Report (March 2025)3. Binance France User Analysis and Education Initiatives (April 2025)4. Chainalysis Crypto Adoption Report (March 2025)
- Binance, with a user base of 265 million globally by Q1 2025, saw an institutional adoption growth of 97%, surpassing retail adoption.
- Binance's average daily trading volume increased by 27%, indicating increased engagement and liquidity in the crypto market.
- Binance France has witnessed steady and healthy expansion, focusing on localized educational efforts and fostering a strong regulatory dialogue.
- France is one of Europe's most significant crypto hubs, ranking 22nd globally in crypto-adoption according to Chainalysis.
- Regulatory compliance is at the heart of Binance France's operations, with a dedicated compliance team, KYC-AML rules, and a robust transaction monitoring protocol.
- Binance Wealth, launched recently, caters to wealth managers and HNWI clients seeking secure, regulated digital asset access.
- Binance forged a strategic partnership with Printemps, the iconic French department store, integrating crypto payments for the first time in a European department store.
- Binance Pay's user base saw a 226% increase in 2024, with a global merchant network of 2,000 vendors.
- Crypto adoption among French users is strong among the 25-45 age group but also observes an intriguing demographic of older users.
- French users tend to be urban dwellers, with sizable communities based in major cities, but crypto adoption extends beyond cities and into more rural areas.
- Binance employs industry-leading security practices, real-time monitoring, and a mandatory two-factor authentication process.
- The launch of Spot Bitcoin ETFs in the US and a more favorable stance from the new administration have led to increased market confidence and widespread adoption.
- Binance aims to break down barriers and make crypto more accessible across France through ongoing educational initiatives, partnerships, and community engagement.
- The risks of deregulation in the crypto industry can undermine trust, stability, and long-term growth.
- Binance remains dedicated to fostering financial inclusion and innovation in the local crypto landscape, addressing the primary challenge and opportunity of massive adoption.
