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Blending Work and Home: The Growth of Resimercial Spaces

Growing integration between residential and commercial projects prompted CEDIA attendees to seek opportunities in the commercial sector.

Emerging Trend: The Growth of Resimercial Spaces
Emerging Trend: The Growth of Resimercial Spaces

Blending Work and Home: The Growth of Resimercial Spaces

In the world of custom installation, a new trend is taking centre stage: resimercial integration. This fusion of residential and commercial markets is creating a buzz in the industry, and companies like Sony are seeing a significant increase in demand for display products, such as panels and projectors, that can cater to both markets.

Kathleen Thomas, the head of custom install for Sony Electronics North America, has hailed this convergence as a "natural progression" in the maturation of the custom integration business. The trend allows integrators to strengthen relationships with existing clients, tap into new revenue streams, and remain busy during economic shifts that might slow purely residential or purely commercial work.

The resimercial trend has been significantly amplified during the pandemic, due to the rise of hybrid work, remote learning, and connected lifestyles. Commercial spaces, such as offices, university dorms, hospitality environments, and corporate lobbies, have begun adopting more home-like design and comfort elements, including residential-style audio, lighting, and furnishings.

CEDIA, the Custom Electronic Design & Installation Association, has put a greater focus on resimercial opportunities at their shows, including education sessions, manufacturer product training, and more commercial brands on the CIX show floor. This focus was particularly evident at the CEDIA Expo/CIX in Denver, which aimed to help businesses grow by expanding into commercial projects.

ADI, a leading distributor of security and low-voltage products, has also noticed the relevance of their product categories in both residential and commercial applications. Matt Kamp, ADI's VP of product management, stated that this trend is driven by organic development and trust, as a lot of residential customers are business owners, and integrators are handling business environments that their clients already trust.

Education is a key factor for residential installers doing light commercial work. Companies like ADI | Snap One provide training and support for installers to adjust products for commercial environments. Strong automated control systems, like Control4 X4, are central to finding a balance between the aesthetic needs of the residential space and the performance requirements of the commercial space.

Industry experts agree that this convergence between residential and commercial integration is experiencing substantial growth. Companies like Sonos and Crestron have seen a growing overlap, particularly within their existing customer bases. Trend analysis indicates a growing focus on resimercial design, with Steelcase being the major company that has specialized most strongly in this area in recent years.

Reliable networking ensures that these systems perform seamlessly in both residential and commercial environments, simplifying deployment and maintenance. With strong data backing this trend, it seems that the resimercial integration is here to stay, offering a natural, low-barrier way for integrators to expand their service offerings without having to retool an entire business model.

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