Boucheron's latest celebrity endorser, Daisy Edgar-Jones, discloses her favorite jewelry item from the brand.
Daisy Edgar-Jones, the rising star known for her roles in the 2024 summer blockbuster Twisters and the hit television series Normal People, has been named Boucheron's latest brand ambassador.
Edgar-Jones, who has a personal connection to jewelry, believes there's a sense of magic in jewelry's personal narratives. She values the stories behind each piece she encounters and does not view jewelry collection as having a specific method.
The actress recalls going through her mother's jewelry as a child, and each piece holds a unique story. Her mother's jewelry pieces have a special significance to her, and she likened Choisne's pieces to "wearable poetry".
Claire Choisne, the Creative Director of Boucheron, frequently draws on the beauty of nature as inspiration for its innovative and deeply moving pieces. Boucheron prides itself on pushing the boundaries of what high jewelry can become.
One such piece is the Goutte de Ciel, a jewelry item made from aerogel. Edgar-Jones referred to the Goutte de Ciel as "putting a bit of sky around your neck". The Goutte de Ciel is likely innovative and visually striking, given the description.
Edgar-Jones does not believe there's a wrong way to approach jewelry. She does not view jewelry collection as having a specific method, and her perspective on jewelry is influenced by its personal narratives, which she finds magical.
Boucheron, a jewelry brand that has been in existence since 1858, is thrilled to have Edgar-Jones as its brand ambassador. Her unique perspective on jewelry and personal connection to the pieces aligns perfectly with Boucheron's values of pushing the boundaries and drawing inspiration from nature.
In conclusion, Daisy Edgar-Jones's collaboration with Boucheron is set to be an exciting journey, filled with innovative and magical jewelry pieces that tell personal stories. Stay tuned for more updates on this exciting partnership.
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