Boulder Taps New Media Director Previously Employed at CPB
In a significant move, independent agency TDA Boulder has welcomed Craig McDowell as its new Media Director. McDowell joins the agency from MDC Partners, where he previously worked, and most recently departed from CPB.
Craig McDowell, a veteran in the advertising industry, will lead media across several key accounts at TDA Boulder, including Ascent Protein, Champion Petfoods, Daiya, FirstBank, McCain Foods, and Nutiva. He will report jointly to Thomas Dooley and Jonathan Schoenberg, the agency's leaders.
The media department at TDA Boulder will continue to be influenced by Heather Lee, who will be moving into a role leading media strategy. This change comes as a response to Heather Lee's need for more work-life balance, a sentiment that has been heightened after a busy pandemic year. To accommodate her needs, TDA Boulder has created a role with fewer hours for Heather Lee.
Heather Lee's impact on the media department and agency at TDA Boulder has been significant, and Schoenberg has acknowledged her key role in the department. He also mentioned that Heather Lee will continue to inform work across clients at TDA Boulder in her new role.
TDA Boulder is currently undergoing a transition under a new agency leader. The name of the person who replaces Craig McDowell at TDA Boulder is not publicly available at this time.
This move by TDA Boulder is part of a broader transition, with Craig McDowell's departure from CPB being the latest in a series of departures from MDC Partners agency. The agency is known for its work in the media and advertising industry.
As TDA Boulder continues to evolve, the addition of Craig McDowell as Media Director and Heather Lee's move into a role leading media strategy are expected to bring fresh perspectives and strengthen the agency's media capabilities.
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