Business Heads can Elevate Workforce Education to a Political Agenda
In the realm of business, political visibility isn't merely symbolic; it's influence. A company's location, network, and reputation can significantly shape community perception, and this can translate into having credibility with customers, employees, and voters.
This political capital, however, is often treated as a courtesy rather than a strategic asset. But, as CJ Eason, President of Community Outreach at JobFairGiant.com, emphasises, businesses should approach political engagement as a strategic partnership with clear objectives, timelines, and deliverables.
Political leaders have the authority to open doors for funding, training, and infrastructure that directly affect a business's ability to hire the people it needs. This makes political involvement an investment, and businesses should expect a return. Public support from businesses can help a candidate win, which can lead to their priority being building a healthier workforce.
Presenting workforce priorities to political leaders should be backed by data and real examples from the industry. The next time a candidate seeks support, consider the measurable workforce result that will be produced for the community.
Workforce development should remain a living, measurable commitment throughout an elected official's term. Maintaining a regular dialogue, tracking progress, and ensuring innovative ideas don't get shelved until the next election cycle is essential. Every challenge presented to political leaders should be paired with a viable solution, such as a local training provider or a proposed apprenticeship program.
Engaging in local politics by small and mid-sized employers often involves symbolic gestures like handshakes, photos, or campaign signs. But, treating political engagement as a negotiation can be beneficial for businesses. Every business holds political capital, whether it's financial contributions, public endorsements, or community trust.
Tying political engagement to specific, measurable workforce goals can transform it into a long-term economic driver. This approach is not just beneficial for businesses but also for the community, as it leads to more local people being hired, trained, and thriving.
It's worth noting that the President of Community Outreach at JobFairGiant.com, whose name is not publicly available, is part of the Forbes Human Resources Council, an invitation-only organisation for HR executives across all industries. This underscores the importance of strategic political engagement in the realm of workforce development.
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