Business leader at Playboy decries California as unfriendly to corporations, opting for Miami Beach as the new company headquarters instead
Playboy Makes a Splash in Miami Beach
Miami Beach, a global hub for culture, creativity, and business, is set to welcome a new addition to its vibrant scene. Playboy, the iconic brand known for its magazine, bunny logo, and cultural influence, is moving its headquarters from Los Angeles to the sun-soaked shores of Miami Beach.
The move marks a significant shift for Playboy, which was founded by Hugh Hefner in 1953. The first issue of the magazine, featuring Marilyn Monroe, sold over 50,000 copies. Over the decades, Playboy pivoted towards lifestyle, fashion, brand licensing, and sexual wellness, and in the 2000s and beyond, it reached its peak influence, expanding into nightclubs, casinos, and television shows.
In a deal that was months in the making, Playboy will now call the penthouse of The RIVANI, a "Class X" ultra-high-end luxury office property, its new home. The developer and builder behind The RIVANI, Robert Rivani, expressed his excitement about the move, stating that the new hospitality component Playboy brings will be a significant addition to the city.
Playboy plans to build a content team and a significant licensing team in Miami. They will also create multimedia content studios to support their growing creator network. The company's strategy is centred around content, and it aims to leverage Miami's pro-business stance, described as one of the most iconic and fastest-growing cities in the world, to further its goals.
One of the most anticipated projects from Playboy in Miami is the reimagined Playboy Club. This exclusive members-only space will include a restaurant and will be inspired by the storied Playboy Mansion. The club is expected to add a glamorous touch to Miami's already bustling nightlife.
The move is part of a larger migration of influential companies leaving L.A. and New York for South Florida. Playboy CEO Ben Kohn stated that the pro-business environment in Miami was a major reason for the move from California.
As Playboy settles into its new home, Miami Beach continues to cement its position as a global hub for culture, creativity, and business. The city's allure, coupled with Playboy's iconic brand, promises an exciting future for both parties.
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