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Caesars Entertainment debuts its third proprietary game in New Jersey

Caesars Entertainment Debuts Third Online Casino Product Crafted by Empire Creative Studio in New Jersey

Caesars Entertainment Introduces Third In-House Game in New Jersey
Caesars Entertainment Introduces Third In-House Game in New Jersey

Caesars Entertainment debuts its third proprietary game in New Jersey

Caesars Entertainment Introduces Signature American Roulette to Its Online Casino

Caesars Entertainment has expanded its portfolio of online casino games with the launch of Signature American Roulette. This in-house developed title is now live in New Jersey on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino [1][2][3].

Signature American Roulette: A Standout Addition

Signature American Roulette offers a unique addition to Caesars' proprietary online casino lineup, developed by Empire Creative, an in-house studio formed as part of a partnership with Bragg Gaming [4]. Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital, stated that this latest addition to the Signature series of table games is a standout for their online casino players [5].

Although specific unique gameplay features of Signature American Roulette are not detailed in the search results, it is emphasized as a standout addition to the Signature table game series, designed to meet a best-in-class player experience across platforms [1][2]. The game features player-selectable wheel spin direction and speed, an intuitive favorite bets system, and seamless play in portrait or landscape modes with picture-in-picture win evaluations [6].

Integration with Caesars Rewards

The game is integrated into Caesars' broader ecosystem, including loyalty rewards via Caesars Rewards Credits, which can be redeemed for experiences at Caesars destinations, enhancing player engagement across online and real-world environments [1].

Empire Creative's Contribution

Empire Creative has been responsible for crafting Caesars' portfolio of Signature table game products, having already released two other titles this year, Caesars Palace Signature Multihand Blackjack Surrender and Signature Blackjack Surrender [7]. Scott Krell, senior director of game products and head of studio at Caesars Digital, commented that Signature American Roulette continues their commitment to delivering immersive and player-centric table games [8].

Caesars Entertainment's Stock Performance

Caesars Entertainment Inc (NASDAQ:CZR) shares closed 0.41% lower at $24.04 per share in New York on Friday. However, in pre-market trading, the shares were up 0.92% at $24.26 per share [9].

The launch of Signature American Roulette is intended to complement Caesars' suite of Caesars-branded table games and strengthen the robust collection of digital offerings, as part of Caesars' growing investment in building proprietary content for its online casino.

[1] - Caesars Entertainment Launches Signature American Roulette [2] - Caesars Entertainment Unveils Signature American Roulette [3] - Caesars Entertainment Introduces Signature American Roulette [4] - Empire Creative Formed as Part of Caesars-Bragg Gaming Partnership [5] - Caesars Digital's Matt Sunderland on Signature American Roulette [6] - Signature American Roulette Features and Functionality [7] - Caesars Entertainment's Empire Creative Releases Two New Titles [8] - Scott Krell on Signature American Roulette [9] - Caesars Entertainment Stock Performance

*Signature American Roulette, developed by Empire Creative, is now available on Caesars' online casino platforms, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, joining casino-games like blackjack within their extensive portfolio.* As part of the Signature series of table games, Signature American Roulette offers a unique player experience with features such as player-selectable wheel spin direction, an intuitive favorite bets system, and seamless play across casino-and-gambling devices.

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