Canadian athletes underline their request to preservation of their promotional content, urging the authorities to refrain from any manipulation.
Sports governance doesn't need external help, according to iGM's take. Ambrose, a trailblazing commissioner, openly spoke against gambling ad bans in the sports world. In a pointed letter, he highlighted the steps his league has already taken to tackle the issue. For instance, ads on league-controlled channels now have limits on frequency and duration.
The concept of self-regulation isn't foreign to the sporting world. For example, the American NFL has capped ads to six per game. Additionally, various sports leagues have united in the Responsible Gaming Advertising Coalition in Sport.
In Canada, Ambrose's worries might be unfounded. A nationwide ban seems like a stretch, partly because Canada regulates gambling at the provincial level. Implementing and enforcing such a central law could pose challenges. Moreover, local authorities aren't rushing to tackle gambling issues. So far, only Ontario has managed to establish a competitive and regulated betting market, with Alberta poised to follow suit.
On a global scale, Ukraine's gambling industry has undergone significant changes. Gambling advertising returned to the Ukrainian media scene in 2025, albeit with restrictions. Ads are only allowed on television and radio during nighttime (23:00-6:00), in specialized media catering to adults, within gambling establishments, on licensed operators' websites and apps, and in online media with appropriate age targeting.
Advertising is prohibited from targeting individuals under 21 and the use of military symbols is banned, reflecting global trends to protect vulnerable populations. PlayCity, the new gambling regulator, has been tasked with enforcing these rules and has the power to block illegal sites and impose fines for non-compliance.
The gambling industry has emerged as a significant contributor to the Ukrainian state budget's revenue, with a notable increase in tax revenues in 2025 compared to previous years. In summary, the regulations aim to create a safer and more regulated environment for both consumers and operators while enhancing the sector's contribution to national revenues.
Stay tuned for more news from the gambling industry in Ukraine and beyond on sporting.net. Don't forget to check out:
- Brazil inches closer to legalizing casinos and bingo
- New venture fund pumps $20 million into gaming in the UAE
- Sunak's aide places a bet on election date: Britons are suspicious
- In a departure from sports governance, Ambrose's concerns about gambling advertisements may not hold weight in Canada, given its provincial regulation of gambling.
- The gambling industry in Ukraine has undergone transformative changes, with regulations allowing ads only during certain hours, on specific media, and with age-appropriate targeting, intended to foster a safer and more regulated environment.3.The Ukrainian gambling industry has become a significant source of revenue for the nation, with a substantial increase in tax revenues in 2025.4.In contrast to Ukraine's actions, Brazil is inching closer to legalizing casinos and bingo, indicating a shift in attitudes towards gaming and gambling in certain regions.
