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Caring for Varied Hair Types: A Guide for All

Special attention is needed for curly hair. To foster inclusivity, hair care companies should formulate plant-based products intended for these curly locks.

Hair care for all: Tips for maintaining luscious locks
Hair care for all: Tips for maintaining luscious locks

Caring for Varied Hair Types: A Guide for All

In the ever-evolving world of beauty, a significant shift has been observed in recent years. The industry is now focusing on developing products that cater to all genders, skin types, and ages, with a growing emphasis on curly hair care.

This change is particularly evident in the rise of cosmetics for curly hair and black skin, which are no longer considered a niche market. In 2017, singer Rihanna launched a makeup line adapted to all skin tones, paving the way for more inclusive beauty.

Curly hair, a unique type of hair with specific care requirements, has its own set of challenges. By nature, it is very dry, fine, and fragile. It grows in a spiral and inclined manner from the scalp, making it more susceptible to dryness and breakage. In drier climates like Europe, taking care of curly hair can be particularly challenging.

However, several solutions have emerged to address these issues. Provital, a company specialising in natural anti-frizz active ingredients, offers a variety of options. Their range includes ama oil, nori complex, and several natural vegetable oils such as jojoba oil, coconut oil, castor oil, sweet almond oil, argan oil, and olive oil.

The growing number of interested consumers in cosmetics for curly hair represents a development opportunity for beauty brands. To meet this demand, many are introducing new products specifically designed for curly hair. For instance, Provital has developed the Compact Repairing Shampoo, a repairing and strengthening formula based on aloe vera with 5% Vitaoils Repair from Provital.

In addition to shampoos, other products like Vitaoils Plus, a diverse oil complex that protects and repairs hair, and a little application of vegetable butter (such as shea or avocado) or an oil bath or mask can be beneficial for curly hair. It's recommended to hydrate and nourish curly hair with specific care.

Aloe vera gel, known for its many benefits, is also a popular choice for curly hair. Recent European cosmetic brands developing new products for curly hair include Sanganni, which is launching new specialized curly hair products and personalized hair consulting in Berlin, and WetBrush, which introduced the Go Green Curl brush specifically designed for curly hair.

Brands like Brelil from Italy offer intensive repair hair masks suitable for damaged hair, indirectly benefiting curly hair care. Space out shampoos to avoid removing sebum and making curly hair drier.

Inclusive beauty is a movement to cater to all consumers, not just young women with light skin. This shift towards diversity and inclusion is a positive step towards ensuring everyone feels represented and valued in the beauty industry. Choose a natural, nourishing shampoo for curly and dry hair, and embrace the unique beauty of curly hair.

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