Casino Strategies: Deepening Perception of Each Patron through Marketing Insights
In the world of casinos, slot players, often misunderstood, have been a challenge for operators seeking to boost ROI and customer satisfaction. This is where Tangam Systems, a Canadian-based company based in Waterloo, comes into play.
Tangam Systems, known for their expertise in table games, has expanded their focus to slot machines, approaching them with the same precision, vigilance, and attention to detail. Their mission? To make a difference in the slot player sector.
Recent findings by Tangam Systems' software have unveiled a group of customers who, despite appearing to lose substantial amounts of money, were actually not. The software's insights have helped marketing teams allocate their resources more effectively, focusing on targeted bonuses and player segments.
The software also shed light on an issue with customers abusing marketing offers, converting them into cash and leaving the property. This revelation has enabled operators to make informed decisions and drive improvements in performance.
One of the key discoveries made by Tangam Systems was the existence of a segment of slot players employing strategies that, while not as complex as card counting, were still earning them the label of 'vultures' by some organizations.
Tangam Systems' SODA Marketing module, a cornerstone of their success, analyzes customer data and slot data to understand player behavior. This allows operators to 'marry' customer behavior with the games they play, giving properties a truly holistic profile of each one of their customers.
Ari Mizrachi, Director of Client Success at Tangam Systems, has been instrumental in alerting operators to the dangers of advantage play on slots. His insights have helped casinos formulate loyalty programs and player investment strategies based on data and statistics from their slot machine and table game inventories.
Commercial casinos are now leveraging these insights to optimize their marketing spend, ensuring that offers are tailored to the games each customer prefers. The ultimate goal? To better align player demands with the supply of assets, be that table games or slots.
The success of Tangam Systems' SODA, their slot optimization product, is a testament to the principles that led to the success of their flagship TYM software, Table Games Yield Management. With SODA, Tangam Systems has once again proven their commitment to revolutionizing the gaming industry.
