Casinos on the Web Captivating Youth, Gambling Enticing Seniors: Fascinating Insights from a Swedish Survey on Age Preferences for Online Betting
Unleashing the Casino and Sports Betting Landscape in the Country: A Fresh Look
Grab a chair and let's dive into the world of casino games and sports betting, as reported by a fascinating survey from independent research institute Reflect Företagsutveckling AB, teaming up with affiliate marketing company Casinofeber. Here's a lowdown on what 1026 participants had to share about their favorite pastimes.
The heart of any casino experience lies in the belief that one's chances of winning are optimal. And it seems that's exactly what attracts nearly half of the participants (48%), who prefer spinning the reels of online slot machines. However, it's fascinating to note that over four in ten players sometimes or often suspect that casinos may tamper with the games (43%).
Men make up the majority (60%) of casino enthusiasts, followed closely by women (40%). An intriguing age distribution emerges: 41% of players are between 18 and 35, 29% cluster in the 36 to 49 age range, and 30% are between 50 and 75. Interestingly, a third of players (31%) have completed their university education.
Surprisingly, over half of players (61%) pay scant attention to the presence of a license in the chosen operator, despite not knowing how to verify it.
Now, let's talk about sports betting, which, interestingly, is even more popular, with one in five residents having placed a bet within the past year. A whopping 61% of these bettors wager at least once a month, and a majority (67%) are men.
A striking quirk is that an astounding 48% of bettors would never bet against their favorite team, even if they suspect it might lose.
The male-female split among bettors looks a bit different: 44% are aged 50 to 75, 29% are between 18 and 35, and 27% are between 36 and 49. Intriguingly, 37% of bettors have at least three years of university education.
Now, what's the most popular sport for betting? Football (60% of respondents) takes the top spot, followed by ice hockey (33.3%), horse racing (31.3%), and political or entertainment events like the Eurovision Song Contest (6.5%).
Interestingly, betting is projected to become the most popular form of gambling in the near future. The sports betting market in Europe is projected to reach €2.19 billion by 2028, with an annual growth rate of around 6.38%.
To add some context, the global online sports betting market is estimated at USD 53.78 billion in 2025. Many countries, including the United States, have expanded legal sports betting, with 36 states permitting it by 2023. In Sweden, there's been an increase in sports betting revenue, but there's a challenge in distinguishing between licensed and unlicensed products.
Enjoy your journey through the vibrant world of casino games and sports betting! If you found this information intriguing, stay tuned for more insights into the ever-evolving landscape of online gambling.
- What attracts nearly half of the survey participants to casino games is the belief that their chances of winning are optimal, with 48% preferring to spin the reels of online slot machines.
- Interestingly, over four in ten players sometimes or often suspect that casinos may tamper with the games.
- Surprisingly, over half of players pay scant attention to the presence of a license in the chosen operator, despite not knowing how to verify it.
- Now, when it comes to sports betting, which is surprisingly more popular, an astounding 48% of bettors would never bet against their favorite team, even if they suspect it might lose.


