Coastal Cleanup Initiative by SM Cares - Paving Way for Future Generations
SM Supermalls Invites Public to Join Largest Cleanup Effort Yet
SM Supermalls, a leading mall developer in Southeast Asia, is inviting the public to participate in its biggest cleanup event yet, as part of its 40th Anniversary celebrations on September 20, 2025. The main event will take place at SM by the BAY, with a goal of 40,000 volunteers across various locations.
This coastal cleanup initiative is not just a one-off event, but part of SM Cares' ongoing commitment to disaster resilience and environmental protection. SM Supermalls' initiatives extend beyond coastal cleanup efforts, encompassing green design, energy efficiency, and resource conservation in its 88 malls across the Philippines.
SM Supermalls' approach to sustainable development is rooted in fostering collective action, promoting education, innovation, and strong partnerships. The company's initiatives aim to build a greener, more resilient future, while also supporting climate action and ensuring a sustainable future for generations of Filipino shoppers.
Engr. Liza B. Silerio, SM Cares Program Director for the Environment, emphasised that the initiative is about saving homes, safeguarding health, and building resilience to floods and diseases. The cleanup activities aim to protect marine ecosystems and mitigate the risks of flooding in nearby communities.
SM Cares has already mobilised 8,571 volunteers from January to June 2025 for coastal cleanup efforts, collecting a total of 70,887 kilograms of trash from shorelines and waterways. The Philippine Red Cross is also supporting vulnerable communities in preparing for the rainy season by conducting coastal cleanups in 2025.
SM Supermalls' efforts are not limited to disaster resilience and environmental protection. The company's initiatives also promote sustainable living, climate resilience, and resource conservation. These initiatives are part of SM Supermalls' strategy to create inclusive spaces that support its shoppers and the wider community.
SM Supermalls' malls aim to enrich communities, supporting climate action and ensuring a sustainable future. The company's commitment to corporate responsibility, waste management, and water conservation is evident in its integrated approach to green design, energy efficiency, disaster resilience, and environmental stewardship.
SM Cares champions environmental stewardship through inclusive and future-forward initiatives that foster sustainable living, climate resilience, and resource conservation. The public is encouraged to join SM Cares in its mission to create a greener, more resilient future for all.
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