Collaboration between RubyPlay and Eurobet Bolsters Italian Presence
RubyPlay Expands Italian iGaming Presence with Eurobet Partnership
RubyPlay, a leading online gaming solutions provider, has announced a significant expansion in the Italian market through a partnership with Eurobet. This collaboration marks an important step forward for RubyPlay in the region.
Eurobet, a well-established name in the Italian online casino market, is known for its strong presence and one of the leading positions among casino sites in Italy. The partnership is expected to further boost Eurobet's offerings, as RubyPlay's portfolio of time-tested and player-favorite games is now available on Eurobet's platform.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, has welcomed the partnership, expressing the company's commitment to introducing high-quality slot games through a strategic and phased approach. Games such as Immortal Ways Buffalo and Diamond Explosion 7s have been made available to local audiences, aiming to drive stronger engagement and retention rates with the Italian audience.
Alfredo Melloni, Gaming Director of Eurobet, is equally pleased with the collaboration. As an Italian businessman currently working at Elica S.p.A., where he serves in a leadership role, Melloni believes that RubyPlay's innovative and immersive games align perfectly with Eurobet's player-focused approach. He considers the addition of RubyPlay games as a significant milestone in Eurobet's continued growth.
Eurobet has been around since 1995 and offers 900 points of sales as part of its physical business. The partnership with RubyPlay is expected to enhance Eurobet's digital offerings, providing a more diverse and engaging gaming experience for its customers.
In addition to the Italian market, RubyPlay has also expanded its presence in the Netherlands through a partnership with 711.nl. The company has recently strengthened its content footprint in Spain with Gran Madrid Casino Online and in Peru with Apuesta Total. These collaborations reflect RubyPlay's broader strategy to increase its European footprint and offer its high-quality gaming solutions to a wider audience.
Dr. Loz has been careful about the selection of titles introduced to Eurobet, ensuring that they cater to the preferences and tastes of local audiences. This strategic approach is expected to contribute to the success of the partnership and the growth of both companies in the Italian iGaming market.
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