Competition in home delivery services heats up as Texas-based startup Proper Good raises $3.5 million in seed funding
Proper Good Secures $3.5 Million Funding Round for Convenient, Nutritious Meal Delivery
Proper Good, a home delivery food service startup based in Austin, Texas, has secured $3.5 million in a funding round, led by Yeti Capital and The Artisan Group. The funding round also saw participation from Doug Bouton, founder and CEO of Halo Top and Gatsby Chocolate.
Founded in 2020 by siblings Jennifer Jane and Christopher Jane, Proper Good's objective is to prepare wholesome meals that satisfy consumers' nutritional requirements. Since its launch, the startup has delivered over 500,000 meals through its direct-to-consumer model, offering super convenient healthy meals that can be eaten in 90 seconds.
The meals offered by Proper Good are suitable for a variety of dietary needs, including keto, dairy-free, gluten-free, plant-based, and low-sodium options. Proper Good's services cover a wide range of dishes, including soups, oatmeal, curry, chili, and overnight oats.
The funds raised will be used to support Proper Good's recent expansion into more than 2,000 Walmart Supercentre stores. Jennifer and Christopher plan to use the funds for product innovation and growth in retail and ecommerce.
In addition to the funding, Proper Good announced that Doug Bouton will join the company's board alongside Maxx Karr (Managing Director of Yeti Capital) and Drew Zang (Managing Partner at The Artisan Group). Bouton is well-known for his success with Halo Top and Gatsby Chocolate, and his expertise will undoubtedly be valuable to Proper Good as it continues to grow.
With the new funding and strategic partnerships in place, Proper Good is poised for continued success in the meal delivery market. The company's commitment to providing nutritious, convenient meals that cater to a wide range of dietary needs sets it apart from competitors, making it an exciting player to watch in the industry.
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