"Concept for Intense Enjoyment"
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In a recent discussion, Professor Alan Dix, the Director of the Computational Foundry at Swansea University and the author of the bestselling book "Human-Computer Interaction", has highlighted the importance of personalising design to create what he calls "peak experiences".
Professor Dix's focus on "peak experience" is centred around design, rather than personal experiences. He differentiates between "baked bean designs" and "chocolate bar designs" in the context of human-computer interaction.
"Baked bean designs" are products that are designed for everyone and are just okay for most people. On the other hand, "chocolate bar designs" are the products that an individual wants for themselves and not necessarily what everyone else wants. According to Professor Dix, creating a memorable experience requires designing specifically for a target audience, not just satisfying everyone.
Good-enough designs, as Professor Dix puts it, are good for no one, while peak designs are the ones that people will absolutely love. He emphasises that when designing, focusing on creating "peak designs" (personalised designs) is more important than creating "not-good-enough designs" (generic designs).
Understanding and catering to individual preferences is crucial in creating peak designs. Alan Dix's approach to design prioritises the creation of memorable experiences for the intended audience, which is a departure from creating designs that aim to satisfy everyone.
This perspective on design suggests that generic designs may not create memorable experiences. Instead, each person has their own "peak experience", which could be their favourite food or film. Alan Dix's discussion on the details of his perspective on "peak experience" in relation to design is a departure from its traditional usage in describing personal experiences.
Professor Dix's viewpoint underscores the focus on the design process and its impact on creating memorable experiences. By designing with the intended audience in mind, designers can create products that resonate deeply with their target market, leading to increased customer satisfaction and loyalty.
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