Conflict between Huda Beauty and Sephora - Unraveling the Controversy
In a series of events that have stirred controversy, Huda Kattan, founder of Huda Beauty, has found herself at the centre of allegations of antisemitism. The controversy stems from a now-deleted TikTok video where Kattan discussed conspiracy theories, including claims that Israel was behind global conflicts such as World War I, World War II, September 11, and October 7.
The video, which was removed by TikTok for violating community guidelines, has led to Sephora reviewing its partnership with Huda Beauty. Sephora has reached out to TikTok for comment regarding the removal of the video, but has yet to make a public statement.
The controversy has sparked a petition calling on Sephora to drop Huda Beauty, which has garnered over 30,000 signatures. Many people are threatening to boycott Sephora if it takes action against Huda Beauty, with some stating that loyal customers would be willing to do so.
One individual wrote, "I would boycott Sephora if Huda Beauty is removed from its shelves," while another warned, "Sephora should tread lightly, many people would gladly boycott the store for removing Huda Beauty." Queen of Vitality also stated that Sephora would lose out on a demographic of people that they won't be able to get again if they remove Huda Beauty.
Huda Kattan has denied the accusations, stating that the video was "misinterpreted and completely misused." In a later video, she expressed frustration that criticizing the actions of Israel can lead to being mislabeled as an anti-Semite. She also stated, "I would never condone any hate of any kind, including Jewish hate."
Kattan emphasized that Huda Beauty is inclusive and gives a voice to those who were never seen in beauty before. She also stated that Sephora would lose out on a demographic of people if they remove Huda Beauty, as the brand appeals to a diverse audience.
Sephora has not yet made a public statement regarding the potential boycott or its partnership with Huda Beauty. The indy100 has a free WhatsApp channel and a free weekly newsletter for readers to join for updates on this developing story.
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