Consumers to cash in on over 10 billion mobile vouchers in 2022
In the rapidly evolving world of retail, mobile coupons are making a significant impact, with a predicted spend of one billion dollars in 2021, according to Juniper Research. This marks a 50% increase since 2012, signifying a growing trend in digital marketing.
Mobile coupons, designed as a more effective marketing tool compared to traditional printed coupons, are aimed at boosting retail sales by providing one-time discounts directly to customers' mobile phones. The redemption rate for mobile coupons is significantly higher, with Juniper Research reporting that 10% of mobile coupons are redeemed, compared to only 1% of traditional printed coupons.
Retailers can distribute mobile coupons through their own websites, apps, or by using third-party services like Groupon and Vouchercloud, which aggregate coupons from multiple brands for distribution.
The mobile coupon system isn't just about discounts; it's also about customer engagement. By offering personalised deals and offers, retailers can foster a closer relationship with their customers, encouraging repeat business.
But the digital revolution doesn't stop at coupons. Gartner, a leading technology research and advisory company, predicts a potential shift towards mobile payment integration in branded apps. This could mean that branded apps may soon offer mobile payment options, providing a seamless shopping experience for customers.
The integration of mobile payments is a predicted future development for branded apps. Gartner predicts that mobile payments will be a feature of branded apps, making transactions quicker and easier for customers. This integration could also provide retailers with valuable data about customer spending habits, allowing for more targeted marketing strategies.
In conclusion, the mobile coupon sector is experiencing rapid growth, and the integration of mobile payments into branded apps is a predicted trend. These developments are set to revolutionise the retail industry, offering a more personalised and efficient shopping experience for customers.
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