Council mulls over Cebu as potential hub for artistic expansion
In the heart of the Philippines, Cebu's creative community is making waves in the global animation industry, thanks to the efforts of the Animation Council of the Philippines Inc. (ACPI).
ACPI, a council composed of 13 animation studios, 33 academic institutions, and 9 service providers, has been driving the Philippine animation development for nearly two decades. With the support of government departments such as the Department of Foreign Affairs, Department of Trade and Industry, Department of Information and Communications Technology, and Film Development Council of the Philippines, the council has been able to make significant strides in the industry.
Juan Miguel del Rosario, chairman of ACPI, has praised Cebu's creative community for its "cohesiveness". He believes that this collaborative ethos could serve as the blueprint for a stronger creative economy. Del Rosario sees the emerging collaborative ethos in Cebu as the key to realising ACPI's dream of regionalising its reach.
One of the council's flagship events, Animahenasyon, is a festival and career platform showcasing Filipino talent. Now in its 19th year, Animahenasyon provides a platform for aspiring animators to learn from industry veterans like Walt Disney's visual development artist Armand Serrano, who serves as a mentor in the Post-Animahenasyon program.
The global animation industry is worth a staggering $400 billion, with 3D and 2D content, including anime, dominating market demand. However, the Philippines accounts for less than one percent of this market, generating only about $60 million annually. ACPI's roadmap aims to more than double that figure to $141 million by 2028, while expanding industry employment from 7,500 professionals today to 15,000.
The council also aims to expand opportunities for regions like Cebu to become active players in animation, not just Manila. Leading organizations driving the development of the animation sector in Cebu are not explicitly mentioned in the provided search results; thus, specific names and their expansion measures cannot be directly identified from these sources.
However, del Rosario emphasizes the importance of intellectual property (IP) development through mentorship programs. He believes that collaborations like these prove Filipino creativity can compete on the world stage. It's not just about animation, according to del Rosario, it's about building a community that grows together and positions the Philippines as a true player in the global creative market.
Cebu's creative ecosystem unites design, animation, film, gaming, and other allied industries under one banner. Del Rosario believes that Cebu's model could help ACPI realise its dream of regionalising its reach, bringing the vibrant world of animation to more corners of the Philippines.
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