Country's creative economy keeps sparking innovation and economic progression
In the heart of Germany, the state of Baden-Württemberg continues to shine as a beacon for the cultural and creative economy. According to the annual study "Cultural and Creative Economy in Baden-Württemberg", commissioned by the Ministry of Economic Affairs, Labor and Tourism and the MFG Medien- und Filmgesellschaft Baden-Württemberg, the sector saw a significant boost in 2023, generating a total revenue of around 30.5 billion euros.
This growth was driven primarily by the software/games industry, which, in 2023, became the most revenue-generating sub-market in the culture and creative economy of Baden-Württemberg, with around 16.6 billion euros. The industry is predicted to further expand its role as a driver of innovation and secure its leading position in the long term.
However, not all sectors within the press market of Baden-Württemberg experienced growth. The publishing of magazines was most affected, with a turnover decline of around 525 million euros in 2023. The newspaper publishing industry also saw a decline, contributing to the press market's overall decline of over ten percent to around 3.5 billion euros.
Despite these challenges, the culture and creative economy in Baden-Württemberg remains robust, with 28,229 companies and an average turnover per company of around 1.1 million euros. The state ranks significantly above the national average in terms of revenue per company in the cultural and creative industries.
The software and games industry is a particular engine with immense growth potential in the culture and creative economy of Baden-Württemberg. However, specific information about the highest-earning companies in this sector for 2023 and 2024 is not available.
The culture and creative economy in Baden-Württemberg is represented in all types of regions in the state. In 2024, the proportion of employees in relation to the population was highest in the university city of Ulm, followed by the state capital Stuttgart and the city of Karlsruhe.
The Ministry of Economic Affairs, Labor and Tourism of Baden-Württemberg offers various funding opportunities in the areas of Economy, Start-ups, Digitalization, Artificial Intelligence, Rural Areas, and Culture. Citizens can find more information and contact details on the ministry's website, including a contact form and a contact email for the Press Office.
The study "Cultural and Creative Economy in Baden-Württemberg" is available for download on the ministry's website, providing a comprehensive overview of the sector's performance and future prospects. Despite the press market's continued decline, the cultural and creative industries in Baden-Württemberg continue to thrive, with major cultural and creative industry hubs such as Berlin, Munich, and Hamburg playing significant roles in Germany as a whole.
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