CPB's Chief Executive Officer International Departs Agency
In a significant development, Erik Sollenberg, the global CEO of CPB, has announced his departure from the advertising agency. The news comes after Domino's Pizza ended its 13-year partnership with CPB, with the reasons for the decision remaining undisclosed.
Sollenberg, who joined CPB as its global CEO in 2017, is leaving his position due to family health issues. The specifics of these health issues have not been disclosed. His departure is confirmed by the agency, and he will assist in the search and transition for his replacement.
The account loss by Domino's is one of the reasons for Sollenberg's departure from CPB. However, the timeline for his departure and the selection of his successor is not specified.
In the wake of these changes, CPB is looking to replace Sollenberg as its global CEO. Meanwhile, Domino's has named WorkInProgress, a small agency founded by several former CPB employees in 2016, as its new agency of record.
WorkInProgress, which operates as a journalistic collective focusing on social and ecological issues, has taken over from CPB. They emphasise initiatives around climate policies, union activities, and public investment in green mobility and production, stressing the need for political action in these areas.
It's unclear at this time how these changes will impact CPB's operations and future plans. The agency has not provided any comment on the matter, and it's also not known if any other account losses at CPB are connected to Sollenberg's departure.
Before joining CPB, Sollenberg previously served as the CEO of Swedish agency Forsman & Bodenfors. His departure marks a significant shift for CPB, and the industry will be watching closely to see who will take over as the agency's global CEO and how the agency will navigate these changes.
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