Crossing tourist traffic in Las Vegas highlights underlying economic difficulties affecting the United States.
In the heart of the entertainment capital, Las Vegas, a notable decline in international tourism has been observed, with a 13% drop in visitors and a 15% fall in hotel occupancy in June 2025 compared to the previous year [2][3][4]. This trend can be attributed to President Trump's global trade war and immigration policies, which have created an atmosphere of uncertainty and deterrence for foreign travellers.
The ongoing trade conflicts and tariffs have lowered international visitors' willingness to travel to U.S. destinations, including Las Vegas [2][3]. Strict immigration enforcement policies have also discouraged visitors, particularly from countries with large Latino populations and neighboring nations like Canada and Mexico. High-profile concerns about enhanced border security and travel visa costs have further dampened enthusiasm [2][4][5].
Controversial policies and rhetoric under Trump's administration have negatively affected the U.S.’s image abroad, leading to increased anxiety among tourists about entering the country, reinforced by incidents of detentions and heightened border security measures [5]. This has been particularly evident in Canada, which makes up the biggest share of Las Vegas's international market [6].
However, not all U.S. tourist destinations have been affected equally. Florida, Texas, and California have seen record tourism levels in 2025 [1].
Las Vegas, a city heavily reliant on international tourists and high-roller visitors from Mexico and Canada, has felt the impacts of this "Trump slump," with officials reporting tourism drying from a "torrent to a drip" [2][4]. The city has also become more expensive in response to rising labor and food costs, making it less appealing for budget-conscious travellers [7].
Despite these setbacks, there is hope for a recovery in the coming months. Major events like concerts by Paul McCartney and the Backstreet Boys, Formula 1 racing, and the 2026 FIFA World Cup could attract visitors [8]. The Las Vegas Convention and Visitors Authority (LVCVA) reported a decline in the number of visitors for the sixth consecutive month this year, but convention attendance is higher year-to-date compared to the first half of 2024 [9].
Economists remain uncertain whether the recent decline in Las Vegas tourism is temporary or the beginning of a long-term trend. Consumer confidence in making purchasing decisions, such as buying a new car or planning a vacation, will be a key indicator of the health of the Las Vegas economy [10].
References: 1. CNN Travel 2. Las Vegas Review-Journal 3. USA Today 4. The Washington Post 5. The Guardian 6. Bloomberg 7. Forbes 8. Las Vegas Sun 9. LVCVA 10. CNBC
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