Crypto exchange giant, Coinbase, inks a four-year agreement with eSports team, Team Liquid.
Team Liquid, a leading North American esports organisation, has entered into a groundbreaking four-year agreement with Coinbase, the well-known cryptocurrency exchange. This partnership aims to revolutionise the fan experience for Team Liquid, as well as mark a significant step forward for the sports industry in embracing innovative partnerships.
As part of this collaboration, a crypto-based payment option will be introduced on Team Liquid's official store. In addition, Coinbase will incorporate themed experiences and activities into its forthcoming Liquid + mobile app, as well as its first Team Liquid Scouting Combine, scheduled for Q1 2022.
The esports shirts of Team Liquid will now proudly bear the Coinbase logo. Steve Arhancet, Co-CEO and Owner of Team Liquid, expressed his excitement about the partnership, stating that Coinbase's trusted expertise and nuance in decentralised banking and finance made them the ideal partner in the crypto space for Team Liquid. Arhancet further emphasised that the organisation was seeking a crypto partner who aligns with their values and boasts a robust infrastructure.
Arhancet also believes that with Coinbase's support, Team Liquid can help demystify cryptocurrencies for their fans. This collaboration is not just about business; it's about creating and delivering content that resonates with fans.
Meanwhile, Coinbase is also planning to launch a futures product that mixes tech stocks and cryptocurrencies, according to additional reports. The name of the Coinbase employee coordinating the collaboration with Team Liquid was not found in the provided search results.
This partnership between Team Liquid and Coinbase is more than just a business deal; it's a testament to the evolving landscape of the sports industry, as it enters a new age by creating innovative partnerships.
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