Customers in Maryland spotted a fresh offering from a recognized biscuit brand, marking the first new product launch in more than a decade.
New Chocolate Chip Cookie Sandwich Hits Supermarket Shelves
In a sweet surprise for biscuit lovers across the UK, Maryland has launched a new product that's causing a stir in the sweet biscuit aisle - the Choc Creme S'wich. This decadent treat, a chocolate chip cookie filled with a rich cream chocolate filling, has been rolled out to all major retailers and wholesalers this month.
The Choc Creme S'wich, priced at £1.50 when it first hit the shelves at Sainsbury's, is now available for £1.70. However, savvy shoppers can take advantage of some price drops. Tesco was selling the Choc Creme S'wich at 99p, while Premier originally priced it at £1.29 for a 2-pack but has since lowered the price. With a Nectar card, customers can buy the Choc Creme S'wich at Sainsbury's for an even lower price of 90p.
The Choc Creme S'wich has been a long-awaited return, as it hasn't been released since 2013. This new proposition in the sandwich biscuit space is a game-changing addition, combining the trusted appeal of Maryland with the indulgent format of a crunchy, crumbly, and creamy sandwich cookie.
The launch of the Choc Creme S'wich aims to meet growing shopper demand for "multi-sensorial textures" with this biscuit. The news of the new product was shared on Facebook's Food Finds UK Official Group, sparking excitement and discussion among its members.
Maryland has retained its position as the UK's number one cookie brand, worth £72.4 million. With the success of the Choc Creme S'wich, it seems Maryland is set to continue its dominance in the sweet biscuit market.
As the Choc Creme S'wich continues to make its way onto supermarket shelves, biscuit enthusiasts can look forward to sinking their teeth into this unique treat. The Choc Creme S'wich is now available at Booker stores, in addition to Sainsbury's and Tesco.
Despite our efforts, we were unable to find any information about who introduced the new Choc Creme S'wich to the market. Regardless, this new product is sure to bring a smile to the faces of biscuit lovers nationwide.
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