"David & Goliath sets sail as new advertising agency for Jollibee in North America"
Jollibee Launches Growth Campaign in North America Under David&Goliath
Jollibee, the globally recognized Filipino multinational fast food chain, has announced the launch of a growth campaign in North America. The campaign is a strategic move to expand the brand's presence in the region and share the joy of eating across North America.
The appointment of David&Goliath as Jollibee's North America creative agency of record was made in July 2022. This decision followed a comprehensive review process and included multiple rounds with several agency participants.
Jollibee, which originated from humble beginnings, is renowned for its superior-tasting food, friendly service, and great value. These qualities have made the brand a significant part of communities in southeast Asia and beyond.
Luis Velasco, the North America vp of marketing for Jollibee, made a statement about the campaign's launch. He emphasized Jollibee's commitment to quality food, service, and value, stating that the campaign is a testament to the brand's dedication to these principles.
Joey Hernandez, the leadership person at Jollibee in North America, expressed his excitement about the partnership with David&Goliath. He highlighted Jollibee's ambition to expand its presence in North America and the strategic role the growth campaign plays in achieving this goal.
David&Goliath is now responsible for handling the creative aspects of Jollibee's growth campaign in North America. The agency has a proven track record of creating successful campaigns for various brands, and Jollibee is confident that they will bring the same level of creativity and innovation to the table.
The Jollibee growth campaign in North America is a key part of the brand's overall growth strategy in the region. By capitalizing on the brand's global recognition and success, Jollibee aims to make a lasting impact on the North American market.
In conclusion, the Jollibee growth campaign in North America marks an exciting new chapter for the brand. With David&Goliath on board, Jollibee is well-positioned to share the joy of eating across North America and establish a strong presence in the region.
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