Developing Metropolis Enclaved: Exploring Uzbekistan's Most Ambitious Tourist Venture
Nestled on the outskirts of Samarkand, the Silk Road Samarkand International Tourist Centre has become a beacon of modern comfort and cultural preservation. Since its opening in 2022, the tourist centre has been attracting visitors from around the world, accumulating awards such as "Discovery of the Year" and "Brand of the Year."
Covering a vast 260 hectares, the tourist centre is often referred to as "a city within a city." It is a testament to the city's commitment to adding a contemporary chapter to its rich legacy, blending the grandeur of its past with the vision of a modern tourism capital.
At the heart of the complex lies the Eternal City, an 11-hectare ethno-park designed to transport visitors into a recreated past. Streets inspired by ancient manuscripts, turquoise domes, shining mosaics, and minarets create an immersive experience, offering a glimpse into the city's history. Artisans and craftsmen work in open shops within the Eternal City, offering dishes from different eras and corners of Uzbekistan.
The Silk Road Samarkand complex is not just a historical journey; it is also a testament to sustainability. More than 30,000 newly planted trees, landscaped gardens, and solar-powered electricity make it an eco-friendly destination. The resort is designed to minimise its carbon footprint while providing a comfortable stay for its guests.
The Wellness Park within the complex stands out with its four specialized hotels, attracting international recognition for medical tourism. The Congress Centre, with its panoramic glass facades, state-of-the-art technology, and capacity to host up to 3,000 people across its five halls, is a popular venue for conferences and events.
In 2025, the tourist centre hosted the 43rd UNESCO General Conference, marking the first time the event left Paris in four decades. This significant event underscored the centre's growing importance in the global tourism landscape.
The tourist centre has been a bustling hub since 2023, hosting over 100 major events. Strategic markets for the tourist centre include Kazakhstan, Tajikistan, Italy, France, Germany, the UK, Turkey, the UAE, Saudi Arabia, Malaysia, and Indonesia. Air Samarkand, linking the city with hubs in these countries, supports both cultural and pilgrimage tourism.
A family water park and a bio-lake with a beach are currently under development at the tourist centre, adding more recreational options for visitors. The Silk Road Samarkand International Tourist Centre is indeed a must-visit destination, offering a unique blend of history, culture, sustainability, and modern comfort.
Under the leadership of CEO Zafar Butaev, the tourist centre continues to thrive, contributing significantly to Samarkand's tourism growth. The tourism growth rate has increased foreign arrivals to Samarkand by 60 per cent. With its continued success, the Silk Road Samarkand International Tourist Centre is set to become a leading tourist destination in Central Asia.
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