Digital Rewards Programs Bolstered by InfiGifts and Blackhawk Network: These two entities, InfiGifts and Blackhawk Network, are amplifying player reward systems by introducing digital gift cards.

Digital Rewards Programs Bolstered by InfiGifts and Blackhawk Network: These two entities, InfiGifts and Blackhawk Network, are amplifying player reward systems by introducing digital gift cards.

Casinos Introduce Hyper-Personalized Rewards with Digital Gift Cards

In a move to enhance player engagement and boost loyalty program participation, casinos are integrating digital gift cards into their rewards systems. One such partnership is between InfiGifts and Blackhawk Network, a collaboration that offers seamless, versatile rewards for players.

Blackhawk Network operates the world's largest network of branded payments, including gift cards for over 1,000 brands and distributed in 28 countries2. The InfiGifts Digital Gift Card allows players to choose from a broad range of options, including popular dining, retail, travel, entertainment, and digital service companies3.

With this partnership, operators can now provide hyper-personalized rewards to players, spotlighting businesses or brands that are especially popular in their region1. For instance, a player who receives a $50 reward could get a $25 restaurant card and $25 retailer card, allowing them to split their rewards across multiple gift cards and receive them instantly1.

The integration of digital gift cards into casino loyalty programs is a significant step in the evolution of casino gifting strategy, according to InfiGifts founder and CEO Azam Husain1. This trend aligns with broader casino industry moves towards more personalized and consumer-friendly loyalty benefits that go beyond classic wagering rewards1.

The primary goal of using digital gift cards remains rewarding loyal players, according to Husain. However, this new approach offers players the ability to personalize their rewards, making them more appealing and flexible1.

Younger consumers are participating in loyalty programs more than in recent years, and some are redeeming loyalty points for gift cards, according to Blackhawk research1. Brands strategically integrating gift cards into loyalty programs can effectively drive repeat visits and customer engagement, according to Blackhawk research1.

The American Place Casino in Waukegan, Ill., north of Chicago, is debuting the "InfiGifts Digital Gift Card" this month, offering access to Blackhawk's catalog of offerings1. This collaboration aims to make it more comfortable for operators and players to use digital form factors for rewards5.

Digital gift cards expand the appeal and flexibility of casino loyalty rewards by providing players with desirable, tangible benefits they can use in everyday life, not just within the casino ecosystem1. This leads to increased customer lifetime value and deeper engagement with the casino’s loyalty program, as players have more incentive to accumulate and redeem points1.

Moreover, partnerships like that between InfiGifts and Blackhawk Network leverage Blackhawk’s extensive digital gift card inventory and distribution capabilities, enabling casinos to incorporate a wide variety of branded digital gift cards into their reward catalogs6. This not only enriches the reward options but also improves the operational efficiency of issuing and managing rewards digitally, enhancing the overall customer experience.

In summary, digital gift card integration—enabled by partnerships such as InfiGifts and Blackhawk Network—strengthens casino loyalty programs by increasing reward flexibility, improving player satisfaction, and driving sustained loyalty1. By 2028, digital gift cards are expected to account for almost 43 percent of total gift card spending, according to Blackhawk research4. This trend is set to revolutionize the casino industry, offering players a more personalized, flexible, and convenient way to redeem their rewards.

1. The trend of personalized and consumer-friendly loyalty benefits in the casino industry is evident, with partners like InfiGifts and Blackhawk Network leading the way.
2. Blackhawk Network's global network reaches over 1,000 brands distributed in 28 countries.
3. The InfiGifts Digital Gift Card offers a vast array of choices for players, including dining, retail, travel, entertainment, and digital services.
4. By 2028, digital gift cards are projected to account for almost 43 percent of total gift card spending, a significant shift that will impact the casino industry.
5. The American Place Casino aims to make the digital reward experience more comfortable for operators and players through its partnership with InfiGifts and Blackhawk Network.
6. Partnerships such as InfiGifts and Blackhawk Network leverage Blackhawk's extensive digital gift card inventory and distribution capabilities, enriching casino loyalty programs.
7. Players can now receive hyper-personalized rewards, with operators focusing on popular businesses or brands in their region.
8. The integration of digital gift cards into casino loyalty programs is a significant step in the evolution of casino gifting strategies.
9. The use of digital gift cards allows players to personalize their rewards, making them more appealing and flexible.
10. Younger consumers are increasingly engaged with loyalty programs and are more likely to redeem points for gifts cards, according to Blackhawk research.
11. Integrating gift cards into loyalty programs can effectively drive repeat visits and customer engagement, as suggested by Blackhawk research.
12. The introduction of hyper-personalized rewards with digital gift cards is a move towards sustainability in the casino industry, aligning with the concept of sustainable living.
13. The entertainment sector, including movies, TV, music, and casinos, is increasingly adopting digital platforms, such as online education and social media, to engage with customers.
14. The integration of digital gift cards can help casinos keep pace with the fast-changing technology landscape, particularly in data and cloud computing, cars, and the home-and-garden sector.
15. Casinos are not only offering digital gift cards for traditional retail and dining but also for education, self-development, and other lifestyle categories, such as food-and-drink and books.
16. As part of the overall casino experience, car-maintenance shops, electric vehicles, and even casino-personalities might find their place in future digital gift card offerings.
17. The use of digital gift cards extends beyond casinos, with industries like travel and retail already leveraging this trend for customer engagement.
18. The introduction of digital gift cards heralds a new era in the casino industry, blending pop-culture, sci-fi and fantasy, crime-and-justice, general-news, accidents, fires, learning, lifelong-learning, and even celebrity culture into the loyalty programs, creating a truly immersive experience for players.

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