Digital version of Film Stories Issue 19 available for purchase and download
In the world of film, the practice of creating action figures and other merchandise to tie into a movie's release has a rich and long history. This tradition can be traced back as far as the release of James Bond movies, with the first action figure based on the character, portrayed by Sean Connery, marking a significant milestone.
This fascinating aspect of cinema history was recently explored in Film Stories issue 37, an article that delved into the factors that make a cult movie and the consequences of both successful and unsuccessful movie tie-ins.
The article highlighted some instances where movie studios and toy manufacturers have produced tie-in products that were disastrous, leading to less-than-stellar sales and, in some cases, financial losses. On the other hand, the practice of licensed movie tie-ins has proven to be lucrative over the years, generating substantial revenue for both film studios and toy firms.
One such example of a successful movie tie-in was the release of the film "Dick Tracy" in the 1990s. Produced and marketed by Walt Disney Pictures, the film, headlined and directed by Warren Beatty, was a significant turning point in Disney's movie strategy in the 1990s. To capitalise on the film's success, Disney utilised a new film funding method, similar to modern crowdfunding, through Silver Screen Partners.
The tie-in products for "Dick Tracy" were well-received by fans, with the action figures and other merchandise accurately reflecting the unique and colourful world of the film. This success story serves as a testament to the potential rewards of a well-executed movie tie-in strategy.
However, the article also warned that movie tie-ins, when executed poorly, can lead to disastrous results. For instance, there have been instances where toy firms have produced action figures or other merchandise that were poorly designed or inaccurate to the source material, disappointing fans and potentially harming the film's overall success.
In a lighter vein, the article also touched upon the common practice of film fans gathering after a few beers to brainstorm ideas for hypothetical movies and the tie-in merchandise that could accompany them. This playful anecdote underscores the enduring appeal of movie tie-ins and the creative possibilities they present.
In conclusion, the history of movie tie-in products is a fascinating aspect of cinema culture, with both successes and failures shaping the industry over the years. As film studios and toy manufacturers continue to collaborate on these products, it's essential to remember the importance of staying true to the source material and ensuring a high level of quality to maintain the excitement and anticipation of fans.
