Discourse with Annalisa Roy, advocate for Unite For Her, shining light on combat against female violence
Unite For Her, an advertising and marketing industry initiative, has taken a bold step towards ending violence against women. The team, consisting of individuals from the advertising industry, came together in response to the tragic femicides of Sarah Everard and Sabina Nessa.
Their mantra is simple yet powerful: even if they keep just one woman safe, that would be enough. The focus of their work is on the most urgent, interconnected, and structural factors driving violence against women worldwide.
The 12 Causes of Violence Against Women
Unite For Her addresses 12 causes of violence against women that primarily stem from systemic gender inequality and intersecting social issues. These causes include:
- Sexual violence and exploitation
- Forced veiling and loss of legal rights
- Intimate partner violence
- Gender-based violence exacerbated by economic, cultural, and political factors
- Female genital mutilation/cutting (FGM)
- Child marriage
- Discrimination in decision-making over sexual and reproductive health
- Traumas related to conflict and war affecting women
- Violence linked to patriarchal norms and control dynamics
- Domestic abuse and violence rooted in societal attitudes and structural inequality
These causes align closely with the broader global challenges identified by sources discussing violence against women, such as persistent gender inequality, social norms reinforcing male dominance, cultural practices harmful to women, and institutional failures to protect women's rights and safety.
The Unite For Her Approach
Unite For Her's approach is multifaceted. They aim to:
- Raise awareness and educate the public and policymakers about complex gender-based violence issues.
- Highlight how violence against women is not isolated but rooted in social, cultural, economic, and political systems.
- Influence policy reforms and strengthen enforcement mechanisms to better protect women and girls.
- Empower affected communities by providing clear, research-based information to support advocacy efforts.
Their approach corresponds to a global understanding that addressing violence against women requires tackling multiple overlapping causes, not just individual acts of violence. This systemic lens helps promote sustainable change by addressing legal frameworks, social attitudes, and economic conditions that enable violence to persist.
Making a Difference
Working together on a Unite For Her brief, sharing it with an organization, and collaborating can make a significant difference. The platform has been successful in engaging many people willing to be involved in solving these briefs.
On the International Day for the Elimination of Violence against Women, which falls on November 25th, let us remember the importance of Unite For Her's work and keep going, for even if we keep just one woman safe, that would be enough.
[1] Global Issues: Violence Against Women. (n.d.). Retrieved February 20, 2023, from https://www.unwomen.org/en/what-we-do/ending-violence-against-women/facts-and-figures
[3] Women's Rights Under Attack: A Global Analysis of Discriminatory Trends and Challenges. (2022). Retrieved February 20, 2023, from https://www.amnesty.org/en/documents/pol10/5467/2022/en/
[4] Violence Against Women: Facts and Figures. (n.d.). Retrieved February 20, 2023, from https://www.unwomen.org/en/what-we-do/ending-violence-against-women/facts-and-figures
[5] The Promise of Change: A Global Study on the Implementation of the Istanbul Convention. (2021). Retrieved February 20, 2023, from https://www.coe.int/en/web/ist-convention/-/the-promise-of-change-a-global-study-on-the-implementation-of-the-istanbul-convention
- Unite For Her has initiated a campaign against violence against women in the marketing and advertising industry.
- The team was formed in response to the tragic incidents of Sarah Everard and Sabina Nessa.
- Their goal is to keep even one woman safe, acknowledging that would be a significant achievement.
- The causes of violence against women addressed by Unite For Her mainly stem from systemic gender inequality and intersecting social issues.
- Sexual violence and exploitation, forced veiling, loss of legal rights, intimate partner violence, and gender-based violence exacerbated by economic, cultural, and political factors are among the causes.
- Other causes include female genital mutilation/cutting, child marriage, discrimination in decision-making over sexual and reproductive health, and traumas related to conflict and war.
- Violence linked to patriarchal norms and control dynamics, domestic abuse, and violence rooted in societal attitudes and structural inequality are also causes.
- Unite For Her's approach involves raising awareness, educating the public and policymakers, and influencing policy reforms and enforcement.
- Empowering affected communities by providing clear, research-based information is another aspect of their approach.
- Addressing violence against women requires tackling multiple, overlapping causes, not just individual acts of violence.
- The platform has been successful in engaging many people willing to be involved in solving these issues.
- On the International Day for the Elimination of Violence against Women, we should remember the importance of Unite For Her's work.
- Global Issues: Violence Against Women provides additional information on this topic.
- Women's Rights Under Attack: A Global Analysis of Discriminatory Trends and Challenges is another source to refer to.
- Violence Against Women: Facts and Figures is another resource for detailed information.
- The Promise of Change: A Global Study on the Implementation of the Istanbul Convention offers insights into the implementation of measures to combat violence against women.
- The media plays a crucial role in raising awareness about violence against women and supporting initiatives like Unite For Her.
- News outlets can cover stories related to gender-based violence, empowering the public and influencing policymakers.
- Lifestyle, fashion-and-beauty, and entertainment media can promote positive messages about gender equality.
- Books, education-and-self-development, and personal-growth resources can educate readers about gender-based violence and empowerment.
- Social media can be used to raise awareness, share resources, and connect individuals who are passionate about ending violence against women.
- Movies and TV shows can address gender-based violence in a sensitive and educational manner, shedding light on the issue and promoting empathy.
- Career-development resources can help individuals pursue opportunities within organizations that focus on women's rights and gender equality.
- Casino and gambling news can discuss responsible gambling trends and highlight initiatives aimed at protecting vulnerable individuals.
- Casino personalities and celebrities can use their platforms to advocate for ending violence against women.
- Entertainment news can cover stories about celebrities who support causes related to women's rights and gender equality.
- Politics can play a role in creating and enforcing laws that protect women from violence.
- Casino-culture and pop-culture can incorporate themes of gender equality and empowerment.
- Sci-fi and fantasy, general news, crime and justice, accidents, and sports media can all contribute to the conversation about gender-based violence and the importance of initiatives like Unite For Her.
